APA (7th ed.) Citation

Voelckner, F. (2006). An Empirical Comparison of Methods for Measuring Consumers' Willingness to Pay. Marketing letters, 17(2), 137-149. https://doi.org/10.1007/s11002-006-5147-x

Chicago Style (17th ed.) Citation

Voelckner, Franziska. "An Empirical Comparison of Methods for Measuring Consumers' Willingness to Pay." Marketing Letters 17, no. 2 (2006): 137-149. https://doi.org/10.1007/s11002-006-5147-x.

MLA (9th ed.) Citation

Voelckner, Franziska. "An Empirical Comparison of Methods for Measuring Consumers' Willingness to Pay." Marketing Letters, vol. 17, no. 2, 2006, pp. 137-149, https://doi.org/10.1007/s11002-006-5147-x.