Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

• Published in: Information systems research Vol. 15; no. 4; pp. 336 - 355
• Main Authors: Malhotra, Naresh K, Kim, Sung S, Agarwal, James
• Format: Journal Article
• Language: English
• Published: Linthicum INFORMS 01.12.2004; The Institute for Operations Research and the Management Sciences (INFORMS); Institute for Operations Research and the Management Sciences
• Subjects: Behavior; causal model; Causality; Computer privacy; concerns for information privacy; Consumer attitudes; Consumer behavior; Consumer research; Consumers; Direct marketing; Discriminant analysis; Distribution channels; Electronic commerce; Financial risk; Health care information privacy; information privacy; Information storage and retrieval systems; Information systems; Internet; Internet users' information privacy concerns; Marketing; Modeling; nomological network; Personal information; Privacy; Quantitative psychology; structural equation modeling; Studies; Sumer; United States > US

The lack of consumer confidence in information privacy has been identified as a major problem hampering the growth of e-commerce. Despite the importance of understanding the nature of online consumers' concerns for information privacy, this topic has received little attention in the information...