All Things Considered: Systematic Cognitive Processing and Electoral Decision-making

• Published in: The Journal of politics Vol. 67; no. 2; pp. 319 - 344
• Main Authors: Barker, David C., Hansen, Susan B.
• Format: Journal Article
• Language: English
• Published: New York, USA Cambridge University Press 01.05.2005; Blackwell Publishing Ltd; University of Chicago Press
• Subjects: Candidates; Cognition & reasoning; Control groups; Decision Making; Equivocation; Heuristics; Knowledge; Party identification; Political Attitudes; Political candidates; Political Ideologies; Political Parties; Political science; Presidential elections; Voter behavior; Voting; Voting Behavior

This paper seeks to understand what difference it makes if voters systematically consider a representative range of salient criteria before choosing a candidate, and whether the effects of such systematic processing are conditioned by political knowledge. To this end, we executed experiments during...