Strategies to enhance the effects of pictorial warnings for cigarettes: results from a discrete choice experiment

• Published in: Addiction (Abingdon, England) Vol. 117; no. 4; pp. 1095 - 1104
• Main Authors: Thrasher, James F., Islam, Farahnaz, Arillo‐Santillán, Edna, Rodriguez‐Bolaños, Rosibel, Saenz de Miera Juarez, Belen, Hardin, James W., Barrientos‐Gutierrez, Inti
• Format: Journal Article
• Language: English
• Published: England Blackwell Publishing Ltd 01.04.2022
• Subjects: Adult; Adults; Attributes; Best practice; Cigarettes; Descriptive labeling; Discrete choice; discrete choice experiment; Health behavior; Humans; Imagery; Manipulation; Mexico; Motivation; pictorial health warnings; Product Labeling - methods; Risk perception; Smokers; Smoking; Smoking cessation; Smoking Cessation - methods; Smoking Prevention; tobacco; Tobacco Products; Warnings; Willingness; discrete choice experiment; Mexico; Adults; tobacco; pictorial health warnings; smoking

Aims To measure the effects of changing attributes of pictorial health warning labels (HWLs) on cigarette packs in a country that has already implemented pictorial HWLs. Measures For each choice set, participants were presented with two cigarette packs and asked the following three questions: (1) ‘I...