The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust

• Published in: Frontiers in psychology Vol. 13; p. 995129
• Main Authors: Liu, Xiaoli, Zhang, Lei, Chen, Qian
• Format: Journal Article
• Language: English
• Published: Frontiers Media S.A 26.08.2022
• Subjects: authenticity; entertainment; flow experience; interactivity; live streaming; Psychology; tourism e-commerce

Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming features (interactivity, authenticity, and entertai...