Addressing Attribute Value Substitution in Discrete Choice Experiments to Avoid Unintended Consequences
Choice experiments are a popular method of generating stated preference data for a variety of fields from marketing to health, transportation and environmental economics. They allow researchers to systematically vary choice attributes in a manner that can both increase estimation efficiency and alla...
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| Published in | Environmental & resource economics Vol. 77; no. 4; pp. 813 - 838 |
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| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
Dordrecht
Springer Netherlands
01.12.2020
Springer Nature B.V |
| Subjects | |
| Online Access | Get full text |
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| Abstract | Choice experiments are a popular method of generating stated preference data for a variety of fields from marketing to health, transportation and environmental economics. They allow researchers to systematically vary choice attributes in a manner that can both increase estimation efficiency and allay endogeneity concerns. An increasing number of studies have included elicited subjective beliefs in their stated preference models. We discuss why this strategy may be warranted in some cases, specifically when the researcher suspects subjects will engage in attribute value substitution or scenario adjustment. While there are multiple ways one could integrate subjective beliefs, in all cases a proper understanding of the econometric ramifications of their inclusion is necessary. We show that excluding subjective beliefs yields biased parameter estimates yet policy-relevant welfare measures, whereas including subjective beliefs yields unbiased parameter estimates but can generate less policy-relevant welfare estimates. We demonstrate how policy-relevant welfare measures should be calculated from models that include subjective beliefs and illustrate our theory with an application to payment for ecosystem services to farmers. |
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| AbstractList | Choice experiments are a popular method of generating stated preference data for a variety of fields from marketing to health, transportation and environmental economics. They allow researchers to systematically vary choice attributes in a manner that can both increase estimation efficiency and allay endogeneity concerns. An increasing number of studies have included elicited subjective beliefs in their stated preference models. We discuss why this strategy may be warranted in some cases, specifically when the researcher suspects subjects will engage in attribute value substitution or scenario adjustment. While there are multiple ways one could integrate subjective beliefs, in all cases a proper understanding of the econometric ramifications of their inclusion is necessary. We show that excluding subjective beliefs yields biased parameter estimates yet policy-relevant welfare measures, whereas including subjective beliefs yields unbiased parameter estimates but can generate less policy-relevant welfare estimates. We demonstrate how policy-relevant welfare measures should be calculated from models that include subjective beliefs and illustrate our theory with an application to payment for ecosystem services to farmers. |
| Author | Howard, Gregory Interis, Matthew G. Martin, Jay Roe, Brian E. |
| Author_xml | – sequence: 1 givenname: Gregory orcidid: 0000-0002-5402-0328 surname: Howard fullname: Howard, Gregory email: howardgr@ecu.edu organization: East Carolina University – sequence: 2 givenname: Brian E. surname: Roe fullname: Roe, Brian E. organization: Ohio State University – sequence: 3 givenname: Matthew G. surname: Interis fullname: Interis, Matthew G. organization: Mississippi State University – sequence: 4 givenname: Jay surname: Martin fullname: Martin, Jay organization: Ohio State University |
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| CitedBy_id | crossref_primary_10_1080_08923647_2024_2355850 crossref_primary_10_1002_agr_21963 crossref_primary_10_1016_j_jeem_2024_103011 crossref_primary_10_1016_j_jocm_2022_100369 crossref_primary_10_1016_j_ecolecon_2024_108218 crossref_primary_10_1002_agr_21737 |
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| DOI | 10.1007/s10640-020-00519-9 |
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| Keywords | Subjective beliefs Attribute value substitution Discrete choice Scenario adjustment |
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| SubjectTerms | Attributes Beliefs Bias Design Discrete choice Econometrics Economic Policy Economics Economics and Finance Ecosystem services Ecosystems Efficiency Environmental Economics Environmental Law/Policy/Ecojustice Environmental Management Estimates Experiments Farmers Marketing Mathematical models Parameter estimation Preferences researchers Substitutes transportation Value Welfare |
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| Title | Addressing Attribute Value Substitution in Discrete Choice Experiments to Avoid Unintended Consequences |
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