Does Intention Strength Moderate the Intention–Health Behavior Relationship for Covid-19 Protection Behaviors?

Abstract Background and Purpose The present research tests whether intention strength moderates intention–health behavior relations and the extent to which this is accounted for by the moderating effects of intention stability, goal priority, and goal conflict. Methods In a prospective multi-behavio...

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Published inAnnals of behavioral medicine Vol. 58; no. 2; pp. 92 - 99
Main Authors Conner, Mark, Wilding, Sarah, Norman, Paul
Format Journal Article
LanguageEnglish
Published US Oxford University Press 31.01.2024
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Abstract Abstract Background and Purpose The present research tests whether intention strength moderates intention–health behavior relations and the extent to which this is accounted for by the moderating effects of intention stability, goal priority, and goal conflict. Methods In a prospective multi-behavior study, a representative sample of UK adults (N = 503) completed measures of past behavior, intention, intention strength, goal priority, and goal conflict in relation to eight Covid-19 protection behaviors at time 1. Intention and self-reported behavior were assessed at time 2 (2 months later). Intention stability was assessed over 2 months. Results Intention strength was a significant moderator of the intention–behavior relationship (controlling for past behavior). Controlling for the moderating effects of intention stability attenuated the moderating effect of intention strength, while also controlling for the moderating effects of goal priority and goal conflict reduced the moderating effects of intention strength to nonsignificance. Conclusions The present findings indicate that intention strength is a significant moderator of the intention–health behavior relationship. They also suggest that the moderating effect of intention strength is explained by effects on intention stability, goal priority, and goal conflict. Tests of interventions to manipulate intention strength as a means to strengthen intention stability and intention–behavior relations are warranted. Lay Summary Predictors of engaging in eight Covid-19 protection behaviors (e.g., wearing face coverings, social distancing) were examined in a representative sample of adults in the UK in November 2021. Intentions to engage in these behaviors (e.g., “I will try to wear a face covering in public places in the next two months”) were a strong predictor of self-reported engagement 2 months later, even when taking account of people’s past behavior. Importantly, people’s intentions were more predictive of behavior when intentions were judged to be strong (e.g., important, based on a lot of thought). Further analyses revealed that the enhanced effect of strong intentions on behavior was due to strong intentions being more stable over time, and being given greater priority over, and not conflicting with, other goals. Increasing the strength of people’s intentions may be a useful and novel way to increase performance of health-protection behaviors.
AbstractList The present research tests whether intention strength moderates intention-health behavior relations and the extent to which this is accounted for by the moderating effects of intention stability, goal priority, and goal conflict. In a prospective multi-behavior study, a representative sample of UK adults (N = 503) completed measures of past behavior, intention, intention strength, goal priority, and goal conflict in relation to eight Covid-19 protection behaviors at time 1. Intention and self-reported behavior were assessed at time 2 (2 months later). Intention stability was assessed over 2 months. Intention strength was a significant moderator of the intention-behavior relationship (controlling for past behavior). Controlling for the moderating effects of intention stability attenuated the moderating effect of intention strength, while also controlling for the moderating effects of goal priority and goal conflict reduced the moderating effects of intention strength to nonsignificance. The present findings indicate that intention strength is a significant moderator of the intention-health behavior relationship. They also suggest that the moderating effect of intention strength is explained by effects on intention stability, goal priority, and goal conflict. Tests of interventions to manipulate intention strength as a means to strengthen intention stability and intention-behavior relations are warranted.
Background and Purpose The present research tests whether intention strength moderates intention–health behavior relations and the extent to which this is accounted for by the moderating effects of intention stability, goal priority, and goal conflict. Methods In a prospective multi-behavior study, a representative sample of UK adults (N = 503) completed measures of past behavior, intention, intention strength, goal priority, and goal conflict in relation to eight Covid-19 protection behaviors at time 1. Intention and self-reported behavior were assessed at time 2 (2 months later). Intention stability was assessed over 2 months. Results Intention strength was a significant moderator of the intention–behavior relationship (controlling for past behavior). Controlling for the moderating effects of intention stability attenuated the moderating effect of intention strength, while also controlling for the moderating effects of goal priority and goal conflict reduced the moderating effects of intention strength to nonsignificance. Conclusions The present findings indicate that intention strength is a significant moderator of the intention–health behavior relationship. They also suggest that the moderating effect of intention strength is explained by effects on intention stability, goal priority, and goal conflict. Tests of interventions to manipulate intention strength as a means to strengthen intention stability and intention–behavior relations are warranted.
BACKGROUND AND PURPOSEThe present research tests whether intention strength moderates intention-health behavior relations and the extent to which this is accounted for by the moderating effects of intention stability, goal priority, and goal conflict.METHODSIn a prospective multi-behavior study, a representative sample of UK adults (N = 503) completed measures of past behavior, intention, intention strength, goal priority, and goal conflict in relation to eight Covid-19 protection behaviors at time 1. Intention and self-reported behavior were assessed at time 2 (2 months later). Intention stability was assessed over 2 months.RESULTSIntention strength was a significant moderator of the intention-behavior relationship (controlling for past behavior). Controlling for the moderating effects of intention stability attenuated the moderating effect of intention strength, while also controlling for the moderating effects of goal priority and goal conflict reduced the moderating effects of intention strength to nonsignificance.CONCLUSIONSThe present findings indicate that intention strength is a significant moderator of the intention-health behavior relationship. They also suggest that the moderating effect of intention strength is explained by effects on intention stability, goal priority, and goal conflict. Tests of interventions to manipulate intention strength as a means to strengthen intention stability and intention-behavior relations are warranted.
Abstract Background and Purpose The present research tests whether intention strength moderates intention–health behavior relations and the extent to which this is accounted for by the moderating effects of intention stability, goal priority, and goal conflict. Methods In a prospective multi-behavior study, a representative sample of UK adults (N = 503) completed measures of past behavior, intention, intention strength, goal priority, and goal conflict in relation to eight Covid-19 protection behaviors at time 1. Intention and self-reported behavior were assessed at time 2 (2 months later). Intention stability was assessed over 2 months. Results Intention strength was a significant moderator of the intention–behavior relationship (controlling for past behavior). Controlling for the moderating effects of intention stability attenuated the moderating effect of intention strength, while also controlling for the moderating effects of goal priority and goal conflict reduced the moderating effects of intention strength to nonsignificance. Conclusions The present findings indicate that intention strength is a significant moderator of the intention–health behavior relationship. They also suggest that the moderating effect of intention strength is explained by effects on intention stability, goal priority, and goal conflict. Tests of interventions to manipulate intention strength as a means to strengthen intention stability and intention–behavior relations are warranted.
Abstract Background and Purpose The present research tests whether intention strength moderates intention–health behavior relations and the extent to which this is accounted for by the moderating effects of intention stability, goal priority, and goal conflict. Methods In a prospective multi-behavior study, a representative sample of UK adults (N = 503) completed measures of past behavior, intention, intention strength, goal priority, and goal conflict in relation to eight Covid-19 protection behaviors at time 1. Intention and self-reported behavior were assessed at time 2 (2 months later). Intention stability was assessed over 2 months. Results Intention strength was a significant moderator of the intention–behavior relationship (controlling for past behavior). Controlling for the moderating effects of intention stability attenuated the moderating effect of intention strength, while also controlling for the moderating effects of goal priority and goal conflict reduced the moderating effects of intention strength to nonsignificance. Conclusions The present findings indicate that intention strength is a significant moderator of the intention–health behavior relationship. They also suggest that the moderating effect of intention strength is explained by effects on intention stability, goal priority, and goal conflict. Tests of interventions to manipulate intention strength as a means to strengthen intention stability and intention–behavior relations are warranted. Lay Summary Predictors of engaging in eight Covid-19 protection behaviors (e.g., wearing face coverings, social distancing) were examined in a representative sample of adults in the UK in November 2021. Intentions to engage in these behaviors (e.g., “I will try to wear a face covering in public places in the next two months”) were a strong predictor of self-reported engagement 2 months later, even when taking account of people’s past behavior. Importantly, people’s intentions were more predictive of behavior when intentions were judged to be strong (e.g., important, based on a lot of thought). Further analyses revealed that the enhanced effect of strong intentions on behavior was due to strong intentions being more stable over time, and being given greater priority over, and not conflicting with, other goals. Increasing the strength of people’s intentions may be a useful and novel way to increase performance of health-protection behaviors.
Author Conner, Mark
Norman, Paul
Wilding, Sarah
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Issue 2
Keywords Temporal stability of intention
Intention–behavior gap
Intention strength
Goal conflict
Behavioral intention
Goal priority
Language English
License This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.
The Author(s) 2023. Published by Oxford University Press on behalf of the Society of Behavioral Medicine.
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Snippet Abstract Background and Purpose The present research tests whether intention strength moderates intention–health behavior relations and the extent to which...
The present research tests whether intention strength moderates intention-health behavior relations and the extent to which this is accounted for by the...
Background and Purpose The present research tests whether intention strength moderates intention–health behavior relations and the extent to which this is...
BACKGROUND AND PURPOSEThe present research tests whether intention strength moderates intention-health behavior relations and the extent to which this is...
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StartPage 92
SubjectTerms Adult
COVID-19
COVID-19 - prevention & control
Health Behavior
Humans
Intention
Motivation
Prospective Studies
Regular
Title Does Intention Strength Moderate the Intention–Health Behavior Relationship for Covid-19 Protection Behaviors?
URI https://www.ncbi.nlm.nih.gov/pubmed/37874734
https://www.proquest.com/docview/3100995649
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https://pubmed.ncbi.nlm.nih.gov/PMC10831218
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