Lee, Y., & Kim, D. (2022). The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence. International journal of sports marketing & sponsorship, 23(1), 18-40. https://doi.org/10.1108/IJSMS-04-2020-0058
Chicago Style (17th ed.) CitationLee, Younghan, and Dae-eun Kim. "The Influence of Technological Interactivity and Media Sociability on Sport Consumer Value Co-creation Behaviors via Collective Efficacy and Collective Intelligence." International Journal of Sports Marketing & Sponsorship 23, no. 1 (2022): 18-40. https://doi.org/10.1108/IJSMS-04-2020-0058.
MLA (9th ed.) CitationLee, Younghan, and Dae-eun Kim. "The Influence of Technological Interactivity and Media Sociability on Sport Consumer Value Co-creation Behaviors via Collective Efficacy and Collective Intelligence." International Journal of Sports Marketing & Sponsorship, vol. 23, no. 1, 2022, pp. 18-40, https://doi.org/10.1108/IJSMS-04-2020-0058.