How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach

• Published in: Tourism management (1982) Vol. 54; pp. 309 - 320
• Main Authors: Wang, Xia, Li, Xiang (Robert), Zhen, Feng, Zhang, JinHe
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.06.2016
• Subjects: Analytic hierarchy process (AHP); Fuzzy comprehensive evaluation method (FCEM); Importance-performance analysis (IPA); Smart tourism; Tourist; Tourist attraction; China, People's Rep; Smart tourism; Tourist; Analytic hierarchy process (AHP); Fuzzy comprehensive evaluation method (FCEM); Importance-performance analysis (IPA); Tourist attraction

Although smart tourism has gained increasing attention, empirical investigations of smart tourist attraction (STA) from a tourist perspective are still limited. The purpose of this study is to explore a methodological approach of assessing tourist preference of STA, and the strengths and weaknesses...