Materialism and the sharing economy: A cross-cultural study of American and Indian consumers

• Published in: Journal of business research Vol. 82; pp. 364 - 372
• Main Authors: Davidson, Alexander, Habibi, Mohammad Reza, Laroche, Michel
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.01.2018; Elsevier B.V
• Subjects: Business schools; Economic aspects; Exchange; Marketing research; Materialism; Non-ownership consumption; Sharing; Sharing economy; Willingness to participate; Exchange; Willingness to participate; Sharing; Non-ownership consumption; Sharing economy; Materialism

The global rise of the sharing economy has attracted widespread attention among managers, marketers and researchers as non-ownership modes of consumption are increasingly being adopted by consumers. Building on previous research that distinguishes non-ownership consumption programs, this article inv...