The negative impact of vegetarian and vegan labels: Results from randomized controlled experiments with US consumers

• Published in: Appetite Vol. 188; p. 106767
• Main Authors: Berke, Alex, Larson, Kent
• Format: Journal Article
• Language: English
• Published: England Elsevier Ltd 01.09.2023
• Subjects: animals; appetite; Behavior change; Choice architecture; climate; Diet; educational institutions; Environment; Field experiment; males; meat; people; vegan diet; Behavior change; Environment; Diet; Choice architecture; Field experiment

Reducing consumption of animal products is a critically important challenge in efforts to mitigate the climate crisis. Despite this, meals containing animal products are often presented as the default versus more environmentally sustainable vegetarian or vegan options. We tested whether vegetarian a...