How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness - Nie, Xiaodong; Yang, Zhiyong; Zhang, Yinlong; Janakiraman, Narayan (Journal of marketing research, 2022)
Keywords: Consumer behavior; Consumers; Consumption; Identity; Sharing economy; sharing economy; preference for access-based consumption; consumption openness; traveler–settler orientation; global–local identity