Leveraging intrinsically rewarding symbolic attributes to promote consumer adoption of plant-based food innovations

• Published in: Cleaner and Responsible Consumption Vol. 4; p. 100050
• Main Authors: Taufik, Danny, Bouwman, Emily P., Reinders, Machiel J., Noppers, Ernst H., Dagevos, Hans
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.03.2022; Elsevier
• Subjects: Consumer behaviour; Plant-based food innovations; Positive emotions; Self-identity; Social status; Symbolic attributes; Self-identity; Symbolic attributes; Social status; Positive emotions; Consumer behaviour; Plant-based food innovations

Food consumption has a significant environmental impact which can be alleviated when consumer adoption of plant-based food innovations is increased. Attempts to increase adoption are often tailored to instrumental product attributes that consumers find important, but our studies show this is not nec...