Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research

• Published in: Pediatric obesity Vol. 9; no. 2; pp. e47 - e57
• Main Authors: Dixon, H., Scully, M., Niven, P., Kelly, B., Chapman, K., Donovan, R., Martin, J., Baur, L. A., Crawford, D., Wakefield, M.
• Format: Journal Article
• Language: English
• Published: England Blackwell Publishing Ltd 01.04.2014; Wiley Subscription Services, Inc
• Subjects: Adolescent; Advertising as Topic; Athletes; Child; Child Nutritional Physiological Phenomena; Child, Preschool; Children; Childrens health; Choice Behavior; Endorsements; experiment; Famous Persons; Female; Food; Food Industry - methods; Food Labeling; food marketing; Food Preferences; food promotions; Humans; Male; Marketing; Nutrition education; Nutritive Value; Obesity; Pediatrics; Sex Distribution; Surveys and Questionnaires; Truth in advertising; Children; experiment; food marketing; food promotions

Summary What is already known about this subject Food marketing has come under scrutiny for its likely contribution to promoting unhealthy eating and obesity in children. There is limited published evidence regarding the effects of food packaging promotions on children. Nutrient content claims and s...