How mobile payment influences the overall store price image

• Published in: Journal of business research Vol. 69; no. 7; pp. 2417 - 2423
• Main Authors: Falk, Tomas, Kunz, Werner H., Schepers, Jeroen J.L., Mrozek, Alexander J.
• Format: Journal Article
• Language: English
• Published: New York Elsevier Inc 01.07.2016; Elsevier Sequoia S.A
• Subjects: Brand loyalty; Consumer behavior; Judgment; Mobile commerce; Mobile payment; Overall store price image; Payment Innovation; Retail stores; Shopping basket; Studies; Willingness to pay; Mobile payment; Payment Innovation; Overall store price image; Shopping basket

The study here is one of the first to consider how mobile payment and basket price judgments affect shoppers' overall price image of retail stores (OSPI). The OSPI concept reflects customers' beliefs about the overall price level of a store relative to competition. A low OSPI is a strong d...