How mobile payment influences the overall store price image
The study here is one of the first to consider how mobile payment and basket price judgments affect shoppers' overall price image of retail stores (OSPI). The OSPI concept reflects customers' beliefs about the overall price level of a store relative to competition. A low OSPI is a strong d...
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Published in | Journal of business research Vol. 69; no. 7; pp. 2417 - 2423 |
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Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
New York
Elsevier Inc
01.07.2016
Elsevier Sequoia S.A |
Subjects | |
Online Access | Get full text |
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