What (de) motivates customers to use AI-powered conversational agents for shopping? The extended behavioral reasoning perspective

• Published in: Journal of retailing and consumer services Vol. 75; p. 103440
• Main Authors: Jan, Ihsan Ullah, Ji, Seonggoo, Kim, Changju
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.11.2023
• Subjects: AI-Powered conversational agents; Behavioral reasoning theory; Technology readiness; Text-based chatbots; Voice-based chatbots; AI-Powered conversational agents; Technology readiness; Voice-based chatbots; Behavioral reasoning theory; Text-based chatbots

Artificial Intelligence (AI)-powered conversational agents have become ubiquitous tools in the digital transformation of conventional customer-company interactions. Despite the widespread implementation of Artificial Intelligence (AI)-powered conversational agents, there is still a limited understan...