Predictors of Intention to Integrate Biofortified Orange-fleshed Sweetpotato in Child Feeding: A Field Information Experiment in Rural Kenya
The study assesses the psychosocial predictors of intention to integrate biofortified pro-vitamin A orange-fleshed sweet potato (OFSP) in proper complementary feeding (PCF) among women who received either verbal or verbal and visual demonstrations on OFSP-based foods. A total of 764 randomly selecte...
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Published in | Ecology of food and nutrition Vol. 59; no. 6; pp. 615 - 638 |
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Main Authors | , , , , , |
Format | Journal Article |
Language | English |
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01.11.2020
Taylor & Francis Ltd |
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Abstract | The study assesses the psychosocial predictors of intention to integrate biofortified pro-vitamin A orange-fleshed sweet potato (OFSP) in proper complementary feeding (PCF) among women who received either verbal or verbal and visual demonstrations on OFSP-based foods. A total of 764 randomly selected women grouped into four categories, namely pregnant women, women with infants, women with young children, and potential mothers, participated in this study. Using a structural equation model of predicted intentions based on an extended Theory of Planned Behavior (TPB) the study found goal-setting, perceived behavior control, subjective norms, and attitudes had a significant influence on intention to integrate OFSP in PCF. Unexpectedly, knowledge of the various health benefits of OFSP did not positively influence intention. Probabilistic recursive regression was then used to estimate the relationship between the intention to provide PCF practices and its potential antecedents. The results then showed that the model structure and explanatory power was information-specific and also revealing outcome differences by category of women. These results have implications on how interventions targeting the improvement of PCF should be organized and delivered. They underscore the need to segment the audience during nutrition education. |
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AbstractList | The study assesses the psychosocial predictors of intention to integrate biofortified pro-vitamin A orange-fleshed sweet potato (OFSP) in proper complementary feeding (PCF) among women who received either verbal or verbal and visual demonstrations on OFSP-based foods. A total of 764 randomly selected women grouped into four categories, namely pregnant women, women with infants, women with young children, and potential mothers, participated in this study. Using a structural equation model of predicted intentions based on an extended Theory of Planned Behavior (TPB) the study found goal-setting, perceived behavior control, subjective norms, and attitudes had a significant influence on intention to integrate OFSP in PCF. Unexpectedly, knowledge of the various health benefits of OFSP did not positively influence intention. Probabilistic recursive regression was then used to estimate the relationship between the intention to provide PCF practices and its potential antecedents. The results then showed that the model structure and explanatory power was information-specific and also revealing outcome differences by category of women. These results have implications on how interventions targeting the improvement of PCF should be organized and delivered. They underscore the need to segment the audience during nutrition education. |
Author | Lagerkvist, Carl Johan Okello, Julius Juma Muoki, Penina Heck, Simon Mutiso, Janet Mwende Oluoch-Kosura, Willis |
Author_xml | – sequence: 1 givenname: Carl Johan surname: Lagerkvist fullname: Lagerkvist, Carl Johan organization: Swedish University of Agricultural Sciences – sequence: 2 givenname: Janet Mwende surname: Mutiso fullname: Mutiso, Janet Mwende organization: University of Nairobi – sequence: 3 givenname: Julius Juma orcidid: 0000-0003-2217-2770 surname: Okello fullname: Okello, Julius Juma email: j.okello@cgiar.org organization: International Potato Centre – sequence: 4 givenname: Penina surname: Muoki fullname: Muoki, Penina organization: International Potato Centre – sequence: 5 givenname: Willis surname: Oluoch-Kosura fullname: Oluoch-Kosura, Willis organization: University of Nairobi – sequence: 6 givenname: Simon surname: Heck fullname: Heck, Simon organization: International Potato Centre |
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SubjectTerms | Children goal-setting Infants knowledge Multivariate statistical analysis Norms Nutrition Nutrition and Dietetics nutrition education Näringslära OFSP Potatoes Pregnancy proper complementary feeding Statistical analysis Sweet potatoes Vitamin A Vitamin A deficiency |
Title | Predictors of Intention to Integrate Biofortified Orange-fleshed Sweetpotato in Child Feeding: A Field Information Experiment in Rural Kenya |
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