The Role of Trust in Mitigating Perceived Threat, Fear, and Travel Avoidance after a Pandemic Outbreak: A Multigroup Analysis

• Published in: Journal of travel research Vol. 61; no. 3; pp. 581 - 596
• Main Authors: Zheng, Danni, Luo, Qiuju, Ritchie, Brent W.
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.03.2022; SAGE PUBLICATIONS, INC
• Subjects: Fear & phobias; Pandemics; Travel; Trust; China; trust; travel avoidance; threat; pandemic fear; multigroup analysis

Public trust plays a vital role in a public health crisis. Drawing on trust and protection motivation theories, the study explores how people impose trust, fear and perceived threat in postpandemic travel decisions. Employing a quota sampling approach, the research collected from an online survey of...