User-Generated Content Sources in Social Media: A New Approach to Explore Tourist Satisfaction

The study focuses on sources of user-generated content (UGC) in social media: strong-tie sources, weak-tie sources, and tourism-tie sources and their effects on tourist satisfaction with the destination. It is separated into the pre- and post- travel processes. First, it addresses the influences of...

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Bibliographic Details
Published inJournal of travel research Vol. 58; no. 2; pp. 253 - 265
Main Authors Narangajavana Kaosiri, Yeamduan, Callarisa Fiol, Luis José, Moliner Tena, Miguel Ángel, Rodríguez Artola, Rosa María, Sánchez García, Javier
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.02.2019
SAGE PUBLICATIONS, INC
Subjects
Customer satisfaction
Social networks
Tourism
User generated content
tourist satisfaction
social media
tourist expectations
user-generated content sources
tourist perception
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Summary:The study focuses on sources of user-generated content (UGC) in social media: strong-tie sources, weak-tie sources, and tourism-tie sources and their effects on tourist satisfaction with the destination. It is separated into the pre- and post- travel processes. First, it addresses the influences of sources of UGC on tourist expectations about core resources and supporting factors, and then analyzes tourist satisfaction by concentrating on tourist expectations and perceptions of core resources and supporting factors. Findings suggest that UGC sources have an indirect effect on tourist satisfaction since most UGC sources have an influence on tourist expectations, which will later be compared with the real tourist perception. Main conclusions and some recommendations and limitations are provided.
ISSN:0047-2875
1552-6763
DOI:10.1177/0047287517746014