Promoting end-of-season product through online channel in an uncertain market

• Published in: European journal of operational research Vol. 295; no. 3; pp. 935 - 948
• Main Authors: Chen, Pingping, Zhao, Ruiqing, Yan, Yingchen, Zhou, Chi
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 16.12.2021
• Subjects: Decision timing; Dual-channel promotion; Game theory; Supply chain management; Uncertain market; Decision timing; Supply chain management; Game theory; Dual-channel promotion; Uncertain market

•Firm’s end-of-season product promotion through online channel is presented.•Equilibrium online channel format between agency selling and reselling is obtained.•Effects of promotional pricing timing and uncertain demand are investigated.•Promotional pricing timing affects firm’s decisions only in re...