Promoting end-of-season product through online channel in an uncertain market
•Firm’s end-of-season product promotion through online channel is presented.•Equilibrium online channel format between agency selling and reselling is obtained.•Effects of promotional pricing timing and uncertain demand are investigated.•Promotional pricing timing affects firm’s decisions only in re...
Saved in:
| Published in | European journal of operational research Vol. 295; no. 3; pp. 935 - 948 |
|---|---|
| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
Elsevier B.V
16.12.2021
|
| Subjects | |
| Online Access | Get full text |
Cover
Loading…
| Abstract | •Firm’s end-of-season product promotion through online channel is presented.•Equilibrium online channel format between agency selling and reselling is obtained.•Effects of promotional pricing timing and uncertain demand are investigated.•Promotional pricing timing affects firm’s decisions only in reselling format.•Agency selling format is no longer profitable under certain conditions.
Firms typically introduce online promotional channels based on the cooperative format of agency selling or reselling to promote end-of-season products. The selection of the agency selling or reselling format is greatly affected by a firm’s pricing timing between traditional and online promotional channels, particularly in an uncertain market. Within this context, we examine how the pricing timings in an online promotional channel relative to a traditional channel impact a firm’s selection between agency selling and reselling formats in an uncertain market. We find that the promotional pricing timings have no effect on the firm’s price decisions under the agency selling format, whereas they might lead to downward prices under the reselling format—even lower than those under the agency selling format. We show that considering promotional pricing timing in an uncertain market fundamentally changes the general intuition that the firm prefers the agency selling to reselling format due to the double-marginalization effect. Specifically, the reselling format might be more profitable for the firm when it sets traditional-channel promotional price prior to introducing the online promotional channel in an optimistic market (i.e., a market more likely to have high demand) or adopts the opposite promotional pricing timing of channels in a pessimistic market (i.e., a market more likely to have low demand). Our findings complement the emerging online retail literature by underscoring the interacting forces of promotional pricing timing and uncertain demand on a firm’s reselling versus agency selling format choice in promoting end-of-season product online. |
|---|---|
| AbstractList | •Firm’s end-of-season product promotion through online channel is presented.•Equilibrium online channel format between agency selling and reselling is obtained.•Effects of promotional pricing timing and uncertain demand are investigated.•Promotional pricing timing affects firm’s decisions only in reselling format.•Agency selling format is no longer profitable under certain conditions.
Firms typically introduce online promotional channels based on the cooperative format of agency selling or reselling to promote end-of-season products. The selection of the agency selling or reselling format is greatly affected by a firm’s pricing timing between traditional and online promotional channels, particularly in an uncertain market. Within this context, we examine how the pricing timings in an online promotional channel relative to a traditional channel impact a firm’s selection between agency selling and reselling formats in an uncertain market. We find that the promotional pricing timings have no effect on the firm’s price decisions under the agency selling format, whereas they might lead to downward prices under the reselling format—even lower than those under the agency selling format. We show that considering promotional pricing timing in an uncertain market fundamentally changes the general intuition that the firm prefers the agency selling to reselling format due to the double-marginalization effect. Specifically, the reselling format might be more profitable for the firm when it sets traditional-channel promotional price prior to introducing the online promotional channel in an optimistic market (i.e., a market more likely to have high demand) or adopts the opposite promotional pricing timing of channels in a pessimistic market (i.e., a market more likely to have low demand). Our findings complement the emerging online retail literature by underscoring the interacting forces of promotional pricing timing and uncertain demand on a firm’s reselling versus agency selling format choice in promoting end-of-season product online. |
| Author | Zhao, Ruiqing Zhou, Chi Yan, Yingchen Chen, Pingping |
| Author_xml | – sequence: 1 givenname: Pingping surname: Chen fullname: Chen, Pingping email: ppchen@tju.edu.cn organization: College of Management and Economics, Tianjin University, Tianjin 300072, China – sequence: 2 givenname: Ruiqing surname: Zhao fullname: Zhao, Ruiqing email: zhao@tju.edu.cn organization: College of Management and Economics, Tianjin University, Tianjin 300072, China – sequence: 3 givenname: Yingchen surname: Yan fullname: Yan, Yingchen email: ychyan@buaa.edu.cn organization: School of Economics and Management, Beihang University, Beijing 100191, China – sequence: 4 givenname: Chi surname: Zhou fullname: Zhou, Chi email: czhou@tju.edu.cn organization: College of Management, Tianjin University of Technology, Tianjin 300072, China |
| BookMark | eNp9kMtOwzAQRS1UJNrCD7DyDyR4nIcTiQ2qeElFsIC1ZSaT1iW1K9tF4u9JVVYsurq6izOae2Zs4rwjxq5B5CCgvtnktPEhl0JCLopclMUZm0KjZFY3tZiwqSiUyqQEdcFmMW6EEFBBNWUvb8FvfbJuxcl1me-zSCZ6x3fBd3tMPK2D36_W3LvBOuK4Ns7RwK3jxvG9QwrJjGVrwhelS3bemyHS1V_O2cfD_fviKVu-Pj4v7pYZlgWkrFVQoSI0XYuyEp1A05S9MFgZQCpJqhJVXZoW-oZaqJHMp2wrRIltAaot5qw53sXgYwzUa7TJJOtdCsYOGoQ-aNEbfdCiD1q0KPSoZUTlP3QX7Pj9z2no9gjROOrbUtARLY3jOxsIk-68PYX_Ajxef8Q |
| CitedBy_id | crossref_primary_10_1016_j_ejor_2022_02_049 crossref_primary_10_1016_j_elerap_2023_101281 crossref_primary_10_1016_j_ejor_2024_04_038 crossref_primary_10_1016_j_ejor_2021_09_012 crossref_primary_10_1016_j_jretconser_2022_102987 crossref_primary_10_1016_j_jretconser_2024_103930 crossref_primary_10_1002_cb_2194 crossref_primary_10_1016_j_matcom_2022_08_008 crossref_primary_10_1007_s10660_023_09781_7 crossref_primary_10_1016_j_ejor_2024_02_021 crossref_primary_10_3390_jtaer17030055 crossref_primary_10_1016_j_tre_2022_102682 crossref_primary_10_1051_ro_2023193 crossref_primary_10_1016_j_eng_2024_12_032 crossref_primary_10_1016_j_ejor_2021_08_010 crossref_primary_10_1108_K_07_2023_1244 crossref_primary_10_1007_s11518_023_5551_2 crossref_primary_10_1016_j_tre_2024_103945 crossref_primary_10_1016_j_elerap_2024_101435 crossref_primary_10_1155_2023_3461050 crossref_primary_10_1007_s12351_024_00883_0 crossref_primary_10_1051_ro_2024167 crossref_primary_10_1051_ro_2023032 crossref_primary_10_1109_TEM_2023_3337241 crossref_primary_10_1016_j_elerap_2023_101271 crossref_primary_10_1016_j_ijpe_2024_109194 crossref_primary_10_1016_j_ejor_2023_06_030 crossref_primary_10_1016_j_omega_2022_102607 crossref_primary_10_1108_K_02_2022_0219 crossref_primary_10_1016_j_tre_2021_102516 crossref_primary_10_1016_j_ejor_2022_08_020 crossref_primary_10_1016_j_tre_2021_102597 crossref_primary_10_1111_itor_13557 crossref_primary_10_3390_sym16070888 crossref_primary_10_3934_mbe_2022223 crossref_primary_10_1016_j_elerap_2023_101348 crossref_primary_10_1002_mde_3802 crossref_primary_10_1016_j_tre_2024_103836 crossref_primary_10_1016_j_elerap_2022_101205 crossref_primary_10_1016_j_ejor_2024_07_006 crossref_primary_10_1051_ro_2024196 |
| Cites_doi | 10.1287/mnsc.2019.3316 10.1016/j.ejor.2018.09.022 10.1016/j.ejor.2016.09.020 10.25300/MISQ/2014/38.4.04 10.1016/j.ejor.2019.07.048 10.1287/mnsc.2013.1860 10.1287/mksc.20.3.265.9767 10.1287/mnsc.2017.2956 10.1016/j.ejor.2017.11.011 10.1111/deci.12173 10.1111/poms.12977 10.1080/00207543.2015.1134837 10.1287/mnsc.1120.1627 10.1111/poms.12587 10.1007/s42488-019-00005-y 10.1016/j.geb.2004.01.003 10.1016/j.ejor.2019.08.026 10.1016/0899-8256(90)90012-J 10.1287/mksc.1110.0656 10.1016/j.omega.2015.05.005 10.1287/mnsc.46.3.375.12063 10.1007/s11149-006-9012-x 10.1016/j.geb.2005.03.004 10.2307/2937955 10.1287/mnsc.41.8.1371 10.1287/mnsc.49.10.1287.17315 10.1287/mnsc.1060.0667 10.1111/poms.12885 10.2202/1446-9022.1113 10.1111/poms.12595 10.1006/game.1998.0687 10.1287/mnsc.2014.2042 10.1016/j.ejor.2016.08.048 10.1287/opre.1060.0344 10.1111/poms.12203 10.1111/poms.12831 10.25300/MISQ/2017/41.3.05 10.1111/poms.12250 10.1287/mnsc.49.1.1.12749 10.1287/mnsc.1080.0930 10.1109/TFUZZ.2018.2829475 10.1287/mnsc.2015.2230 10.1111/j.1937-5956.2012.01332.x 10.1016/j.ejor.2019.07.003 10.1287/mnsc.1080.0948 10.1111/1468-0297.00462 10.1287/msom.2017.0651 10.1086/467333 10.2139/ssrn.3488243 10.1016/j.omega.2019.07.001 10.1016/j.ejor.2020.07.029 10.1509/jmkr.39.3.292.19103 10.1287/mnsc.2016.2467 10.1287/mnsc.1080.0886 |
| ContentType | Journal Article |
| Copyright | 2021 |
| Copyright_xml | – notice: 2021 |
| DBID | AAYXX CITATION |
| DOI | 10.1016/j.ejor.2021.03.043 |
| DatabaseName | CrossRef |
| DatabaseTitle | CrossRef |
| DatabaseTitleList | |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Engineering Computer Science Business |
| EISSN | 1872-6860 |
| EndPage | 948 |
| ExternalDocumentID | 10_1016_j_ejor_2021_03_043 S0377221721002691 |
| GroupedDBID | --K --M -~X .DC .~1 0R~ 1B1 1RT 1~. 1~5 4.4 457 4G. 5GY 5VS 6OB 7-5 71M 8P~ 9JN 9JO AAAKF AABNK AACTN AAEDT AAEDW AAIAV AAIKJ AAKOC AALRI AAOAW AAQFI AARIN AAXUO AAYFN ABAOU ABBOA ABFNM ABFRF ABJNI ABMAC ABUCO ABYKQ ACAZW ACDAQ ACGFO ACGFS ACIWK ACNCT ACRLP ACZNC ADBBV ADEZE ADGUI AEBSH AEFWE AEKER AENEX AFKWA AFTJW AGHFR AGUBO AGYEJ AHHHB AHZHX AIALX AIEXJ AIGVJ AIKHN AITUG AJOXV ALMA_UNASSIGNED_HOLDINGS AMFUW AMRAJ AOUOD APLSM ARUGR AXJTR BKOJK BKOMP BLXMC CS3 DU5 EBS EFJIC EFLBG EO8 EO9 EP2 EP3 F5P FDB FIRID FNPLU FYGXN G-Q GBLVA GBOLZ HAMUX IHE J1W KOM LY1 M41 MHUIS MO0 MS~ N9A O-L O9- OAUVE OZT P-8 P-9 P2P PC. PQQKQ Q38 ROL RPZ RXW SCC SDF SDG SDP SDS SES SPC SPCBC SSB SSD SSV SSW SSZ T5K TAE TN5 U5U XPP ZMT ~02 ~G- 1OL 29G 41~ AAAKG AAQXK AATTM AAXKI AAYOK AAYWO AAYXX ABWVN ABXDB ACNNM ACRPL ACVFH ADCNI ADIYS ADJOM ADMUD ADNMO ADXHL AEIPS AEUPX AFFNX AFJKZ AFPUW AFXIZ AGCQF AGQPQ AGRNS AI. AIGII AIIUN AKBMS AKRWK AKYEP ANKPU APXCP ASPBG AVWKF AZFZN BNPGV CITATION EJD FEDTE FGOYB HVGLF HZ~ R2- RIG SEW SSH VH1 WUQ |
| ID | FETCH-LOGICAL-c431t-9715c7ecad9c250d0ca84f0ac5a1ce4e274c764a91f8e916ceab295cc2c931793 |
| IEDL.DBID | .~1 |
| ISSN | 0377-2217 |
| IngestDate | Thu Apr 24 23:03:06 EDT 2025 Tue Jul 01 03:28:07 EDT 2025 Fri Feb 23 02:42:37 EST 2024 |
| IsPeerReviewed | true |
| IsScholarly | true |
| Issue | 3 |
| Keywords | Decision timing Supply chain management Game theory Dual-channel promotion Uncertain market |
| Language | English |
| LinkModel | DirectLink |
| MergedId | FETCHMERGED-LOGICAL-c431t-9715c7ecad9c250d0ca84f0ac5a1ce4e274c764a91f8e916ceab295cc2c931793 |
| PageCount | 14 |
| ParticipantIDs | crossref_citationtrail_10_1016_j_ejor_2021_03_043 crossref_primary_10_1016_j_ejor_2021_03_043 elsevier_sciencedirect_doi_10_1016_j_ejor_2021_03_043 |
| ProviderPackageCode | CITATION AAYXX |
| PublicationCentury | 2000 |
| PublicationDate | 2021-12-16 |
| PublicationDateYYYYMMDD | 2021-12-16 |
| PublicationDate_xml | – month: 12 year: 2021 text: 2021-12-16 day: 16 |
| PublicationDecade | 2020 |
| PublicationTitle | European journal of operational research |
| PublicationYear | 2021 |
| Publisher | Elsevier B.V |
| Publisher_xml | – name: Elsevier B.V |
| References | Zhang, Wang (bib0060) 2017; 258 Hamilton, Slutsky (bib0023) 1990; 2 Desai (bib0012) 2001; 20 Hao, Fan (bib0024) 2014; 38 Hagiu, Wright (bib0022) 2019; 65 Su (bib0046) 2007; 53 Qin, Liu, Tian (bib0041) 2020; 289 Pashigian, Bowen (bib0039) 1991; 106 Tian, Vakharia, Tan, Xu (bib0050) 2018; 27 Chen, Zhao, Yan, Li (bib0009) 2020; 94 Liang (bib0033) 2019; 34 Yan, Zhao, Liu (bib0055) 2018; 267 Anand, Goyal (bib0003) 2009; 55 Luo, Sun (bib0035) 2016; 25 Pashigian, Bowen, Gould (bib0040) 1995; 38 Zhang, Dai, Dong, Qi, Zhang, Liu, Yang (bib0059) 2020; 66 Cachon, Swinney (bib0007) 2009; 55 Zennyo (bib0058) 2020; 281 Hagiu (bib0018) 2007; 6 Li, Tan, Wang, Wei, Wu (bib0031) 2020 Li, Granados, Netessine (bib0030) 2014; 60 Elmaghraby, Keskinocak (bib0014) 2003; 49 Sauma, Oren (bib0044) 2006; 30 . Chiang, Chhajed, Hess (bib0010) 2003; 49 Lazear (bib0028) 1986; 76 McLevin, Gill, Nediak (bib0029) 2007; 55 Feng, Gallego (bib0015) 1995; 41 Van, Damme, Hurkens (bib0051) 1999; 28 Amir, Stepanova (bib0002) 2006; 55 Yan, Zhao, Xing (bib0056) 2019; 273 Ryan, Sun, Zhao (bib0043) 2012; 21 Zhang, Zhang (bib0061) 2020; 280 Geng, Tan, Wei (bib0016) 2018; 27 Beetsma, Uhlig (bib0004) 1999; 109 Du, Xu, Chen, Tsai (bib0013) 2016; 56 Tan, Carrillo, Cheng (bib0048) 2016; 47 Abhishek, Jerath, Zhang (bib0001) 2015; 62 Wei, Lu, Zhao (bib0052) 2020; 280 Kong, Rajagopalan, Zhang (bib0026) 2013; 59 Rhee, Thomadsen (bib0042) 2016; 63 Guo, Zheng, Yu, Zhang (bib0017) 2020 Van Dammea, Hurkens (bib0011) 2004; 47 Wiehenbrauk (bib0053) 2010 Li, Liu (bib0032) 2019; 1 Hagiu, Wright (bib0021) 2015; 61 Niu, Wang, Guo (bib0038) 2015; 57 Jiang, Jerath, Srinivasan (bib0025) 2011; 30 Xu, S., Zhang, J., & Ding, Z. (2017). A report about online retailing: New business opportunities imported from tail goods market. Retrieved from Shen, Willems, Dai (bib0045) 2019; 28 Chen, Yan, Xu, Zhao (bib0008) 2018; 27 Kwark, Chen, Raghunathan (bib0027) 2017; 41 Tan, Carrillo (bib0049) 2017; 26 Zhao, Zheng (bib0062) 2000; 46 Su, Zhang (bib0047) 2008; 54 Mantin, Krishnan, Dhar (bib0036) 2014; 23 Bell, Iyer, Padmanabhan (bib0005) 2002; 39 Zennyo, Y. (2019). Strategic contracting and supplier encroachment through an e–commerce platform. Available at SSRN Hagiu, Lee (bib0019) 2011; 20 Matsui (bib0037) 2017; 258 Lin, Parlaktrk, Swaminathan (bib0034) 2018; 20 Hagiu, Wright (bib0020) 2013; 91 accessed August 6,(2020). Breiter, Huchzermeier (bib0006) 2015; 24 Lazear (10.1016/j.ejor.2021.03.043_bib0028) 1986; 76 Yan (10.1016/j.ejor.2021.03.043_bib0056) 2019; 273 Cachon (10.1016/j.ejor.2021.03.043_bib0007) 2009; 55 Su (10.1016/j.ejor.2021.03.043_bib0047) 2008; 54 Bell (10.1016/j.ejor.2021.03.043_bib0005) 2002; 39 Matsui (10.1016/j.ejor.2021.03.043_bib0037) 2017; 258 Rhee (10.1016/j.ejor.2021.03.043_bib0042) 2016; 63 Li (10.1016/j.ejor.2021.03.043_bib0032) 2019; 1 Chen (10.1016/j.ejor.2021.03.043_sbref0009) 2020; 94 Hagiu (10.1016/j.ejor.2021.03.043_bib0019) 2011; 20 Hao (10.1016/j.ejor.2021.03.043_bib0024) 2014; 38 Ryan (10.1016/j.ejor.2021.03.043_bib0043) 2012; 21 Zennyo (10.1016/j.ejor.2021.03.043_bib0058) 2020; 281 Geng (10.1016/j.ejor.2021.03.043_bib0016) 2018; 27 Hamilton (10.1016/j.ejor.2021.03.043_bib0023) 1990; 2 Zhang (10.1016/j.ejor.2021.03.043_bib0061) 2020; 280 Hagiu (10.1016/j.ejor.2021.03.043_bib0020) 2013; 91 Chen (10.1016/j.ejor.2021.03.043_bib0008) 2018; 27 Du (10.1016/j.ejor.2021.03.043_bib0013) 2016; 56 Zhang (10.1016/j.ejor.2021.03.043_bib0059) 2020; 66 Feng (10.1016/j.ejor.2021.03.043_bib0015) 1995; 41 Hagiu (10.1016/j.ejor.2021.03.043_bib0021) 2015; 61 Qin (10.1016/j.ejor.2021.03.043_bib0041) 2020; 289 Lin (10.1016/j.ejor.2021.03.043_bib0034) 2018; 20 Liang (10.1016/j.ejor.2021.03.043_bib0033) 2019; 34 Mantin (10.1016/j.ejor.2021.03.043_bib0036) 2014; 23 Niu (10.1016/j.ejor.2021.03.043_bib0038) 2015; 57 Zhao (10.1016/j.ejor.2021.03.043_bib0062) 2000; 46 Kwark (10.1016/j.ejor.2021.03.043_bib0027) 2017; 41 Luo (10.1016/j.ejor.2021.03.043_bib0035) 2016; 25 Pashigian (10.1016/j.ejor.2021.03.043_bib0040) 1995; 38 Elmaghraby (10.1016/j.ejor.2021.03.043_bib0014) 2003; 49 Li (10.1016/j.ejor.2021.03.043_bib0031) 2020 Abhishek (10.1016/j.ejor.2021.03.043_bib0001) 2015; 62 Beetsma (10.1016/j.ejor.2021.03.043_bib0004) 1999; 109 Breiter (10.1016/j.ejor.2021.03.043_bib0006) 2015; 24 Yan (10.1016/j.ejor.2021.03.043_bib0055) 2018; 267 Jiang (10.1016/j.ejor.2021.03.043_bib0025) 2011; 30 Shen (10.1016/j.ejor.2021.03.043_bib0045) 2019; 28 Van (10.1016/j.ejor.2021.03.043_bib0051) 1999; 28 10.1016/j.ejor.2021.03.043_bib0054 10.1016/j.ejor.2021.03.043_bib0057 Desai (10.1016/j.ejor.2021.03.043_bib0012) 2001; 20 Hagiu (10.1016/j.ejor.2021.03.043_bib0022) 2019; 65 McLevin (10.1016/j.ejor.2021.03.043_bib0029) 2007; 55 Li (10.1016/j.ejor.2021.03.043_bib0030) 2014; 60 Guo (10.1016/j.ejor.2021.03.043_bib0017) 2020 Tan (10.1016/j.ejor.2021.03.043_bib0048) 2016; 47 Hagiu (10.1016/j.ejor.2021.03.043_bib0018) 2007; 6 Pashigian (10.1016/j.ejor.2021.03.043_bib0039) 1991; 106 Tian (10.1016/j.ejor.2021.03.043_bib0050) 2018; 27 Amir (10.1016/j.ejor.2021.03.043_bib0002) 2006; 55 Anand (10.1016/j.ejor.2021.03.043_bib0003) 2009; 55 Zhang (10.1016/j.ejor.2021.03.043_bib0060) 2017; 258 Chiang (10.1016/j.ejor.2021.03.043_bib0010) 2003; 49 Su (10.1016/j.ejor.2021.03.043_bib0046) 2007; 53 Wei (10.1016/j.ejor.2021.03.043_bib0052) 2020; 280 Tan (10.1016/j.ejor.2021.03.043_bib0049) 2017; 26 Sauma (10.1016/j.ejor.2021.03.043_bib0044) 2006; 30 Wiehenbrauk (10.1016/j.ejor.2021.03.043_bib0053) 2010 Van Dammea (10.1016/j.ejor.2021.03.043_bib0011) 2004; 47 Kong (10.1016/j.ejor.2021.03.043_bib0026) 2013; 59 |
| References_xml | – volume: 38 start-page: 1017 year: 2014 end-page: 1032 ident: bib0024 article-title: An analysis of pricing models in the electronic book market publication-title: MIS Quarterly – volume: 53 start-page: 726 year: 2007 end-page: 741 ident: bib0046 article-title: Intertemporal pricing with strategic customer behavior. publication-title: Management Science – volume: 76 start-page: 14 year: 1986 end-page: 32 ident: bib0028 article-title: Retail pricing and clearance sales publication-title: American Economic Review – volume: 106 start-page: 1015 year: 1991 end-page: 1038 ident: bib0039 article-title: Why are products sold on sale? explanations of pricing regularities publication-title: The Quarterly Journal of Economics, – volume: 66 start-page: 2589 year: 2020 end-page: 2609 ident: bib0059 article-title: The long-term and spillover effects of price promotions on retailing platforms: Evidence from a large randomized experiment on alibaba publication-title: Management Science – volume: 23 start-page: 1937 year: 2014 end-page: 1949 ident: bib0036 article-title: The strategic role of third–party marketplaces in retailing publication-title: Production and Operations Management – year: 2020 ident: bib0017 article-title: Optimal bundling strategy for a retail platform under agency selling publication-title: Production and Operations Management – volume: 59 start-page: 556 year: 2013 end-page: 572 ident: bib0026 article-title: Revenue sharing and information leakage in a supply chain publication-title: Management Science – volume: 258 start-page: 501 year: 2017 end-page: 511 ident: bib0037 article-title: When should a manufacturer set its direct price and wholesale price in dual–channel supply chains? publication-title: European Journal of Operational Research – volume: 28 start-page: 1173 year: 2019 end-page: 1185 ident: bib0045 article-title: Channel selection and contracting in the presence of a retail platform publication-title: Production and Operations Management – volume: 280 start-page: 134 year: 2020 end-page: 151 ident: bib0061 article-title: Agency selling or reselling: E-tailer information sharing with supplier offline entry publication-title: European Journal of Operational Research – volume: 63 start-page: 2729 year: 2016 end-page: 2740 ident: bib0042 article-title: Behavior–based pricing in vertically differentiated industries publication-title: Management Science, – volume: 65 start-page: 577 year: 2019 end-page: 595 ident: bib0022 article-title: Controlling vs. enabling publication-title: Management Science, – volume: 49 start-page: 1 year: 2003 end-page: 20 ident: bib0010 article-title: Direct marketing, indirect profits: A strategic analysis of dual–channel supply–chain design publication-title: Management Science – volume: 47 start-page: 404 year: 2004 ident: bib0011 article-title: Endogenous price leadership publication-title: Games and Economics Behaviour – volume: 20 start-page: 265 year: 2001 end-page: 283 ident: bib0012 article-title: Quality segmentation in spatial markets: When does cannibalization affect product line design? publication-title: Marketing Science – reference: Xu, S., Zhang, J., & Ding, Z. (2017). A report about online retailing: New business opportunities imported from tail goods market. Retrieved from – volume: 41 start-page: 761 year: 2017 end-page: 785 ident: bib0027 article-title: Platform or wholesale? A strategic tool for online retailers to benefit from third–party information publication-title: MIS Quarterly – volume: 289 start-page: 639 year: 2020 end-page: 651 ident: bib0041 article-title: The optimal combination between selling mode and logistics service strategy in an e-commerce market publication-title: European Journal of Operational Research – volume: 27 start-page: 928 year: 2018 end-page: 942 ident: bib0008 article-title: Promotion decisions under asymmetric demand–generation information: Self–operated, online–platform and offline–outlet strategies publication-title: IEEE Transactions on Fuzzy Systems – volume: 26 start-page: 724 year: 2017 end-page: 741 ident: bib0049 article-title: Strategic analysis of the agency model for digital goods publication-title: Production and Operations Management, – volume: 61 start-page: 184 year: 2015 end-page: 203 ident: bib0021 article-title: Marketplace or reseller? publication-title: Management Science – volume: 55 start-page: 75 year: 2007 end-page: 97 ident: bib0029 article-title: Price guarantees in dynamic pricing and revenue management publication-title: Operations Research – volume: 60 start-page: 2114 year: 2014 end-page: 2137 ident: bib0030 article-title: Are consumers strategic? structural estimation from the air–travel industry publication-title: Management Science – volume: 56 start-page: 1806 year: 2016 end-page: 1824 ident: bib0013 article-title: Pricing competition on innovative product between innovator and entrant imitator facing strategic customers publication-title: International Journal of Production Research – volume: 6 start-page: 115 year: 2007 end-page: 133 ident: bib0018 article-title: Merchant or two–sided platform publication-title: Review of Network Economics – volume: 21 start-page: 997 year: 2012 end-page: 1014 ident: bib0043 article-title: Competition and coordination in online marketplaces publication-title: Production and Operations Management – volume: 258 start-page: 639 year: 2017 end-page: 651 ident: bib0060 article-title: Coordination of the physical and the online channels for a short–life–cycle product publication-title: European Journal of Operational Research – volume: 24 start-page: 219 year: 2015 end-page: 236 ident: bib0006 article-title: Promotion planning and supply chain contracting in a high–low pricing environment publication-title: Production and Operations Management – volume: 55 start-page: 497 year: 2009 end-page: 511 ident: bib0007 article-title: Purchasing, pricing, and quick response in the presence of strategic consumers publication-title: Management Science – volume: 94 year: 2020 ident: bib0009 article-title: Promotional pricing and online business model choice in the presence of retail competition publication-title: Omega–The International Journal of Management Science – volume: 55 start-page: 1 year: 2006 end-page: 20 ident: bib0002 article-title: Second–mover advantage and price leadership in bertrand duopoly publication-title: Games and Economic Behavior – volume: 38 start-page: 281 year: 1995 end-page: 309 ident: bib0040 article-title: Fashion, styling, and the within–season decline in automobile prices publication-title: The Journal of Law and Economics, – volume: 27 start-page: 605 year: 2018 end-page: 623 ident: bib0016 article-title: How add–on pricing interacts with distribution contracts publication-title: Production and Operations Management – volume: 47 start-page: 628 year: 2016 end-page: 660 ident: bib0048 article-title: The agency model for digital goods publication-title: Decision Sciences – volume: 41 start-page: 1371 year: 1995 end-page: 1391 ident: bib0015 article-title: Optimal starting times for end–of–season sales and optimal stopping times for promotional fares publication-title: Management Science – volume: 1 start-page: 77 year: 2019 end-page: 90 ident: bib0032 article-title: A risk–averse multi–item inventory problem with uncertain demand publication-title: Journal of Data, Information and Management – volume: 57 start-page: 249 year: 2015 end-page: 270 ident: bib0038 article-title: Equilibrium pricing sequence in a co–opetitive supply chain with the ODM as a downstream rival of its OEM publication-title: Omega–The International Journal of Management Science – volume: 30 start-page: 358 year: 2006 end-page: 387 ident: bib0044 article-title: Proactive planning and valuation of transmission investments in restructured electricity markets publication-title: Journal of Regulatory Economics – volume: 55 start-page: 438 year: 2009 end-page: 452 ident: bib0003 article-title: Strategic information management under leakage in a supply chain publication-title: Management Science – volume: 27 start-page: 1595 year: 2018 end-page: 1610 ident: bib0050 article-title: Marketplace, reseller, or hybrid: Strategic analysis of an emerging e–commerce model. publication-title: Production and Operations Management – volume: 34 start-page: 226 year: 2019 end-page: 237 ident: bib0033 article-title: Optimal pricing and offline to online channel strategies under money-back guarantees publication-title: Journal of Systems Engineering – year: 2020 ident: bib0031 article-title: Retailer’s vertical integration strategies under different business modes publication-title: European Journal of Operational Research – volume: 2 start-page: 29 year: 1990 end-page: 46 ident: bib0023 article-title: Endogenous timing in duopoly games: Stackelberg or Cournot equilibria publication-title: Games and Economic Behavior – year: 2010 ident: bib0053 article-title: Collaborative promotions: Optimizing retail supply chains with upstream information sharing – volume: 20 start-page: 679 year: 2011 end-page: 708 ident: bib0019 article-title: Exclusivity and control publication-title: Journal of Economics and Management Strategy – volume: 25 start-page: 2014 year: 2016 end-page: 2034 ident: bib0035 article-title: New product design under channel acceptance: Brick–and–mortar, online–exclusive, or brick–and–click publication-title: Production and Operations Management – volume: 280 start-page: 508 year: 2020 end-page: 522 ident: bib0052 article-title: Interactions of competing manufacturers’ leader–follower relationship and sales format on online platforms publication-title: European Journal of Operational Research – volume: 49 start-page: 1287 year: 2003 end-page: 1309 ident: bib0014 article-title: Dynamic pricing in the presence of inventory considerations: Research overview, current practices, and future directions publication-title: Management Science, – volume: 28 start-page: 105 year: 1999 end-page: 129 ident: bib0051 article-title: Endogenous stackelberg leadership publication-title: Games and Economic Behavior – volume: 91 start-page: 102 year: 2013 end-page: 108 ident: bib0020 article-title: Do you really want to be an ebay publication-title: Harvard Business Review – volume: 273 start-page: 968 year: 2019 end-page: 982 ident: bib0056 article-title: Strategic introduction of the marketplace channel under dual upstream disadvantages in sales efficiency and demand information publication-title: European Journal of Operational Research – volume: 46 start-page: 375 year: 2000 end-page: 388 ident: bib0062 article-title: Optimal dynamic pricing for perishable assets with nonhomogeneous demand publication-title: Management Science – volume: 39 start-page: 292 year: 2002 end-page: 303 ident: bib0005 article-title: Price competition under stockpiling and flexible consumption publication-title: Journal of Marketing Research – reference: (accessed August 6,(2020). – volume: 54 start-page: 1759 year: 2008 end-page: 1773 ident: bib0047 article-title: Strategic customer behavior, commitment, and supply chain performance publication-title: Management Science – reference: . – volume: 109 start-page: 546 year: 1999 end-page: 571 ident: bib0004 article-title: An analysis of the stability and growth pact publication-title: The Economic Journal – volume: 30 start-page: 757 year: 2011 end-page: 775 ident: bib0025 article-title: Firm strategies in the “mid tail” of platform–based retailing publication-title: Marketing Science – volume: 20 start-page: 481 year: 2018 end-page: 497 ident: bib0034 article-title: Are strategic customers bad for a supply chain? publication-title: Manufacturing & Service Operations Management – volume: 267 start-page: 65 year: 2018 end-page: 77 ident: bib0055 article-title: Strategic introduction of the marketplace channel under spillovers from online to offline sales publication-title: European Journal of Operational Research, – volume: 62 start-page: 2259 year: 2015 end-page: 2280 ident: bib0001 article-title: Agency selling or reselling? Channel structures in electronic retailing publication-title: Management Science – volume: 281 start-page: 231 year: 2020 end-page: 239 ident: bib0058 article-title: Strategic contracting and hybrid use of agency and wholesale contracts in e–commerce platforms. publication-title: European Journal of Operational Research – reference: Zennyo, Y. (2019). Strategic contracting and supplier encroachment through an e–commerce platform. Available at SSRN: – year: 2020 ident: 10.1016/j.ejor.2021.03.043_bib0031 article-title: Retailer’s vertical integration strategies under different business modes publication-title: European Journal of Operational Research – volume: 66 start-page: 2589 issue: 6 year: 2020 ident: 10.1016/j.ejor.2021.03.043_bib0059 article-title: The long-term and spillover effects of price promotions on retailing platforms: Evidence from a large randomized experiment on alibaba publication-title: Management Science doi: 10.1287/mnsc.2019.3316 – volume: 273 start-page: 968 issue: 3 year: 2019 ident: 10.1016/j.ejor.2021.03.043_bib0056 article-title: Strategic introduction of the marketplace channel under dual upstream disadvantages in sales efficiency and demand information publication-title: European Journal of Operational Research doi: 10.1016/j.ejor.2018.09.022 – volume: 91 start-page: 102 issue: 3 year: 2013 ident: 10.1016/j.ejor.2021.03.043_bib0020 article-title: Do you really want to be an ebay publication-title: Harvard Business Review – volume: 258 start-page: 639 issue: 2 year: 2017 ident: 10.1016/j.ejor.2021.03.043_bib0060 article-title: Coordination of the physical and the online channels for a short–life–cycle product publication-title: European Journal of Operational Research doi: 10.1016/j.ejor.2016.09.020 – volume: 38 start-page: 1017 issue: 4 year: 2014 ident: 10.1016/j.ejor.2021.03.043_bib0024 article-title: An analysis of pricing models in the electronic book market publication-title: MIS Quarterly doi: 10.25300/MISQ/2014/38.4.04 – volume: 34 start-page: 226 issue: 2 year: 2019 ident: 10.1016/j.ejor.2021.03.043_bib0033 article-title: Optimal pricing and offline to online channel strategies under money-back guarantees publication-title: Journal of Systems Engineering – volume: 280 start-page: 508 issue: 2 year: 2020 ident: 10.1016/j.ejor.2021.03.043_bib0052 article-title: Interactions of competing manufacturers’ leader–follower relationship and sales format on online platforms publication-title: European Journal of Operational Research doi: 10.1016/j.ejor.2019.07.048 – volume: 60 start-page: 2114 issue: 9 year: 2014 ident: 10.1016/j.ejor.2021.03.043_bib0030 article-title: Are consumers strategic? structural estimation from the air–travel industry publication-title: Management Science doi: 10.1287/mnsc.2013.1860 – volume: 20 start-page: 265 issue: 3 year: 2001 ident: 10.1016/j.ejor.2021.03.043_bib0012 article-title: Quality segmentation in spatial markets: When does cannibalization affect product line design? publication-title: Marketing Science doi: 10.1287/mksc.20.3.265.9767 – year: 2020 ident: 10.1016/j.ejor.2021.03.043_bib0017 article-title: Optimal bundling strategy for a retail platform under agency selling publication-title: Production and Operations Management – volume: 65 start-page: 577 issue: 2 year: 2019 ident: 10.1016/j.ejor.2021.03.043_bib0022 article-title: Controlling vs. enabling publication-title: Management Science, doi: 10.1287/mnsc.2017.2956 – volume: 267 start-page: 65 issue: 1 year: 2018 ident: 10.1016/j.ejor.2021.03.043_bib0055 article-title: Strategic introduction of the marketplace channel under spillovers from online to offline sales publication-title: European Journal of Operational Research, doi: 10.1016/j.ejor.2017.11.011 – volume: 47 start-page: 628 issue: 4 year: 2016 ident: 10.1016/j.ejor.2021.03.043_bib0048 article-title: The agency model for digital goods publication-title: Decision Sciences doi: 10.1111/deci.12173 – volume: 28 start-page: 1173 issue: 5 year: 2019 ident: 10.1016/j.ejor.2021.03.043_bib0045 article-title: Channel selection and contracting in the presence of a retail platform publication-title: Production and Operations Management doi: 10.1111/poms.12977 – volume: 56 start-page: 1806 issue: 5 year: 2016 ident: 10.1016/j.ejor.2021.03.043_bib0013 article-title: Pricing competition on innovative product between innovator and entrant imitator facing strategic customers publication-title: International Journal of Production Research doi: 10.1080/00207543.2015.1134837 – volume: 59 start-page: 556 issue: 3 year: 2013 ident: 10.1016/j.ejor.2021.03.043_bib0026 article-title: Revenue sharing and information leakage in a supply chain publication-title: Management Science doi: 10.1287/mnsc.1120.1627 – volume: 25 start-page: 2014 issue: 12 year: 2016 ident: 10.1016/j.ejor.2021.03.043_bib0035 article-title: New product design under channel acceptance: Brick–and–mortar, online–exclusive, or brick–and–click publication-title: Production and Operations Management doi: 10.1111/poms.12587 – volume: 1 start-page: 77 issue: 3 year: 2019 ident: 10.1016/j.ejor.2021.03.043_bib0032 article-title: A risk–averse multi–item inventory problem with uncertain demand publication-title: Journal of Data, Information and Management doi: 10.1007/s42488-019-00005-y – volume: 47 start-page: 404 year: 2004 ident: 10.1016/j.ejor.2021.03.043_bib0011 article-title: Endogenous price leadership publication-title: Games and Economics Behaviour doi: 10.1016/j.geb.2004.01.003 – volume: 281 start-page: 231 issue: 1 year: 2020 ident: 10.1016/j.ejor.2021.03.043_bib0058 article-title: Strategic contracting and hybrid use of agency and wholesale contracts in e–commerce platforms. publication-title: European Journal of Operational Research doi: 10.1016/j.ejor.2019.08.026 – volume: 2 start-page: 29 issue: 1 year: 1990 ident: 10.1016/j.ejor.2021.03.043_bib0023 article-title: Endogenous timing in duopoly games: Stackelberg or Cournot equilibria publication-title: Games and Economic Behavior doi: 10.1016/0899-8256(90)90012-J – volume: 30 start-page: 757 issue: 5 year: 2011 ident: 10.1016/j.ejor.2021.03.043_bib0025 article-title: Firm strategies in the “mid tail” of platform–based retailing publication-title: Marketing Science doi: 10.1287/mksc.1110.0656 – volume: 57 start-page: 249 year: 2015 ident: 10.1016/j.ejor.2021.03.043_bib0038 article-title: Equilibrium pricing sequence in a co–opetitive supply chain with the ODM as a downstream rival of its OEM publication-title: Omega–The International Journal of Management Science doi: 10.1016/j.omega.2015.05.005 – ident: 10.1016/j.ejor.2021.03.043_bib0054 – volume: 46 start-page: 375 issue: 3 year: 2000 ident: 10.1016/j.ejor.2021.03.043_bib0062 article-title: Optimal dynamic pricing for perishable assets with nonhomogeneous demand publication-title: Management Science doi: 10.1287/mnsc.46.3.375.12063 – volume: 30 start-page: 358 issue: 3 year: 2006 ident: 10.1016/j.ejor.2021.03.043_bib0044 article-title: Proactive planning and valuation of transmission investments in restructured electricity markets publication-title: Journal of Regulatory Economics doi: 10.1007/s11149-006-9012-x – volume: 55 start-page: 1 issue: 1 year: 2006 ident: 10.1016/j.ejor.2021.03.043_bib0002 article-title: Second–mover advantage and price leadership in bertrand duopoly publication-title: Games and Economic Behavior doi: 10.1016/j.geb.2005.03.004 – volume: 106 start-page: 1015 issue: 4 year: 1991 ident: 10.1016/j.ejor.2021.03.043_bib0039 article-title: Why are products sold on sale? explanations of pricing regularities publication-title: The Quarterly Journal of Economics, doi: 10.2307/2937955 – volume: 41 start-page: 1371 issue: 8 year: 1995 ident: 10.1016/j.ejor.2021.03.043_bib0015 article-title: Optimal starting times for end–of–season sales and optimal stopping times for promotional fares publication-title: Management Science doi: 10.1287/mnsc.41.8.1371 – volume: 49 start-page: 1287 issue: 10 year: 2003 ident: 10.1016/j.ejor.2021.03.043_bib0014 article-title: Dynamic pricing in the presence of inventory considerations: Research overview, current practices, and future directions publication-title: Management Science, doi: 10.1287/mnsc.49.10.1287.17315 – volume: 53 start-page: 726 issue: 5 year: 2007 ident: 10.1016/j.ejor.2021.03.043_bib0046 article-title: Intertemporal pricing with strategic customer behavior. publication-title: Management Science doi: 10.1287/mnsc.1060.0667 – volume: 27 start-page: 1595 issue: 8 year: 2018 ident: 10.1016/j.ejor.2021.03.043_bib0050 article-title: Marketplace, reseller, or hybrid: Strategic analysis of an emerging e–commerce model. publication-title: Production and Operations Management doi: 10.1111/poms.12885 – volume: 76 start-page: 14 issue: 1 year: 1986 ident: 10.1016/j.ejor.2021.03.043_bib0028 article-title: Retail pricing and clearance sales publication-title: American Economic Review – volume: 6 start-page: 115 issue: 2 year: 2007 ident: 10.1016/j.ejor.2021.03.043_bib0018 article-title: Merchant or two–sided platform publication-title: Review of Network Economics doi: 10.2202/1446-9022.1113 – volume: 26 start-page: 724 issue: 4 year: 2017 ident: 10.1016/j.ejor.2021.03.043_bib0049 article-title: Strategic analysis of the agency model for digital goods publication-title: Production and Operations Management, doi: 10.1111/poms.12595 – volume: 28 start-page: 105 issue: 1 year: 1999 ident: 10.1016/j.ejor.2021.03.043_bib0051 article-title: Endogenous stackelberg leadership publication-title: Games and Economic Behavior doi: 10.1006/game.1998.0687 – volume: 61 start-page: 184 issue: 1 year: 2015 ident: 10.1016/j.ejor.2021.03.043_bib0021 article-title: Marketplace or reseller? publication-title: Management Science doi: 10.1287/mnsc.2014.2042 – volume: 258 start-page: 501 issue: 2 year: 2017 ident: 10.1016/j.ejor.2021.03.043_bib0037 article-title: When should a manufacturer set its direct price and wholesale price in dual–channel supply chains? publication-title: European Journal of Operational Research doi: 10.1016/j.ejor.2016.08.048 – volume: 55 start-page: 75 issue: 1 year: 2007 ident: 10.1016/j.ejor.2021.03.043_bib0029 article-title: Price guarantees in dynamic pricing and revenue management publication-title: Operations Research doi: 10.1287/opre.1060.0344 – volume: 23 start-page: 1937 issue: 11 year: 2014 ident: 10.1016/j.ejor.2021.03.043_bib0036 article-title: The strategic role of third–party marketplaces in retailing publication-title: Production and Operations Management doi: 10.1111/poms.12203 – volume: 27 start-page: 605 issue: 4 year: 2018 ident: 10.1016/j.ejor.2021.03.043_bib0016 article-title: How add–on pricing interacts with distribution contracts publication-title: Production and Operations Management doi: 10.1111/poms.12831 – volume: 20 start-page: 679 issue: 3 year: 2011 ident: 10.1016/j.ejor.2021.03.043_bib0019 article-title: Exclusivity and control publication-title: Journal of Economics and Management Strategy – volume: 41 start-page: 761 issue: 3 year: 2017 ident: 10.1016/j.ejor.2021.03.043_bib0027 article-title: Platform or wholesale? A strategic tool for online retailers to benefit from third–party information publication-title: MIS Quarterly doi: 10.25300/MISQ/2017/41.3.05 – volume: 24 start-page: 219 issue: 2 year: 2015 ident: 10.1016/j.ejor.2021.03.043_bib0006 article-title: Promotion planning and supply chain contracting in a high–low pricing environment publication-title: Production and Operations Management doi: 10.1111/poms.12250 – volume: 49 start-page: 1 issue: 1 year: 2003 ident: 10.1016/j.ejor.2021.03.043_bib0010 article-title: Direct marketing, indirect profits: A strategic analysis of dual–channel supply–chain design publication-title: Management Science doi: 10.1287/mnsc.49.1.1.12749 – volume: 55 start-page: 438 issue: 3 year: 2009 ident: 10.1016/j.ejor.2021.03.043_bib0003 article-title: Strategic information management under leakage in a supply chain publication-title: Management Science doi: 10.1287/mnsc.1080.0930 – volume: 27 start-page: 928 issue: 5 year: 2018 ident: 10.1016/j.ejor.2021.03.043_bib0008 article-title: Promotion decisions under asymmetric demand–generation information: Self–operated, online–platform and offline–outlet strategies publication-title: IEEE Transactions on Fuzzy Systems doi: 10.1109/TFUZZ.2018.2829475 – volume: 62 start-page: 2259 issue: 8 year: 2015 ident: 10.1016/j.ejor.2021.03.043_bib0001 article-title: Agency selling or reselling? Channel structures in electronic retailing publication-title: Management Science doi: 10.1287/mnsc.2015.2230 – volume: 21 start-page: 997 issue: 6 year: 2012 ident: 10.1016/j.ejor.2021.03.043_bib0043 article-title: Competition and coordination in online marketplaces publication-title: Production and Operations Management doi: 10.1111/j.1937-5956.2012.01332.x – volume: 280 start-page: 134 issue: 1 year: 2020 ident: 10.1016/j.ejor.2021.03.043_bib0061 article-title: Agency selling or reselling: E-tailer information sharing with supplier offline entry publication-title: European Journal of Operational Research doi: 10.1016/j.ejor.2019.07.003 – volume: 55 start-page: 497 issue: 3 year: 2009 ident: 10.1016/j.ejor.2021.03.043_bib0007 article-title: Purchasing, pricing, and quick response in the presence of strategic consumers publication-title: Management Science doi: 10.1287/mnsc.1080.0948 – volume: 109 start-page: 546 issue: 458 year: 1999 ident: 10.1016/j.ejor.2021.03.043_bib0004 article-title: An analysis of the stability and growth pact publication-title: The Economic Journal doi: 10.1111/1468-0297.00462 – volume: 20 start-page: 481 issue: 3 year: 2018 ident: 10.1016/j.ejor.2021.03.043_bib0034 article-title: Are strategic customers bad for a supply chain? publication-title: Manufacturing & Service Operations Management doi: 10.1287/msom.2017.0651 – year: 2010 ident: 10.1016/j.ejor.2021.03.043_bib0053 – volume: 38 start-page: 281 issue: 2 year: 1995 ident: 10.1016/j.ejor.2021.03.043_bib0040 article-title: Fashion, styling, and the within–season decline in automobile prices publication-title: The Journal of Law and Economics, doi: 10.1086/467333 – ident: 10.1016/j.ejor.2021.03.043_bib0057 doi: 10.2139/ssrn.3488243 – volume: 94 year: 2020 ident: 10.1016/j.ejor.2021.03.043_sbref0009 article-title: Promotional pricing and online business model choice in the presence of retail competition publication-title: Omega–The International Journal of Management Science doi: 10.1016/j.omega.2019.07.001 – volume: 289 start-page: 639 issue: 2 year: 2020 ident: 10.1016/j.ejor.2021.03.043_bib0041 article-title: The optimal combination between selling mode and logistics service strategy in an e-commerce market publication-title: European Journal of Operational Research doi: 10.1016/j.ejor.2020.07.029 – volume: 39 start-page: 292 issue: 3 year: 2002 ident: 10.1016/j.ejor.2021.03.043_bib0005 article-title: Price competition under stockpiling and flexible consumption publication-title: Journal of Marketing Research doi: 10.1509/jmkr.39.3.292.19103 – volume: 63 start-page: 2729 issue: 8 year: 2016 ident: 10.1016/j.ejor.2021.03.043_bib0042 article-title: Behavior–based pricing in vertically differentiated industries publication-title: Management Science, doi: 10.1287/mnsc.2016.2467 – volume: 54 start-page: 1759 issue: 10 year: 2008 ident: 10.1016/j.ejor.2021.03.043_bib0047 article-title: Strategic customer behavior, commitment, and supply chain performance publication-title: Management Science doi: 10.1287/mnsc.1080.0886 |
| SSID | ssj0001515 |
| Score | 2.544875 |
| Snippet | •Firm’s end-of-season product promotion through online channel is presented.•Equilibrium online channel format between agency selling and reselling is... |
| SourceID | crossref elsevier |
| SourceType | Enrichment Source Index Database Publisher |
| StartPage | 935 |
| SubjectTerms | Decision timing Dual-channel promotion Game theory Supply chain management Uncertain market |
| Title | Promoting end-of-season product through online channel in an uncertain market |
| URI | https://dx.doi.org/10.1016/j.ejor.2021.03.043 |
| Volume | 295 |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1LS8QwEB5EQfTgY1V8k4M3idu0SWOPIsqqKIIK3ko7TWRlzS6yXv3tZprUB4gHjy0ZKJPJfEP6zTcAB7qphTSp4oltLJcqQV5YK3llCK48gOmargaub_LBg7x8VI8zcNr1whCtMub-kNPbbB3f9KM3-5PhsH-XZL4ypPlKpCKahw52qSnKj96_aB4E2O2fBK05rY6NM4HjZZ7HpAmailboVGa_g9M3wDlfgaVYKbKT8DGrMGNcD-Y7onoPlruBDCyezx4sflMXXIPr20C1c0_MuIaPLacLwbFjk6DyyuKMHhbUMhj1ADszYkPHKsc83gW2AHtpG6PX4eH87P50wOP0BI7ey1NeaKFQG6yaAn2d0yRYHUubVKgqgcbvj5aoc1kVwh4bXySiqeq0UIgpFhkd2w2YdWNnNoGp3GhE46G8sDKts1oqUedF00iBic2SLRCd20qM0uI04WJUdhyy55JcXZKryyQrvau34PDTZhKENf5crbrdKH-ER-kz_x922_-024EFeiLeish3YXb6-mb2fPUxrffb8NqHuZOLq8HNB4hf2Zo |
| linkProvider | Elsevier |
| linkToHtml | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1LS8QwEB5kBR8HH6vi2xy8SdimTRp7FFHWxy6CCt5CO01kRbOLrP_fzDYVBfHgte1A-ZrMN6TffANwrOtKSJsqnrjacakS5IVzkpeW6CoQmK7oaGAwzPuP8vpJPc3BedsLQ7LKmPubnD7L1vFKL6LZm4xGvfskC5UhzVciF9GcOtjnyZ1KdWD-7OqmP_xKyMTZs58JWnMKiL0zjczLvozJFjQVM69Tmf3OT98453INVmKxyM6a91mHOeu7sNBq1buw2s5kYHGLdmH5m8HgBgzuGrWdf2bW13zsOJ0Jjj2bNEavLI7pYY1hBqM2YG9f2ciz0rNAeY1ggL3NeqM34fHy4uG8z-MABY4B6CkvtFCoLZZ1gaHUqRMsT6VLSlSlQBs-kZaoc1kWwp3aUCeiLau0UIgpFhnt3C3o-LG328BUbjWiDWxeOJlWWSWVqPKirqXAxGXJDogWNoPRXZyGXLyaVkb2YghqQ1CbJDMB6h04-YqZNN4afz6t2q9hfqwQE5L_H3G7_4w7gsX-w-DW3F4Nb_Zgie6QjEXk-9CZvn_Yg1CMTKvDuNg-AQmA3Es |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Promoting+end-of-season+product+through+online+channel+in+an+uncertain+market&rft.jtitle=European+journal+of+operational+research&rft.au=Chen%2C+Pingping&rft.au=Zhao%2C+Ruiqing&rft.au=Yan%2C+Yingchen&rft.au=Zhou%2C+Chi&rft.date=2021-12-16&rft.pub=Elsevier+B.V&rft.issn=0377-2217&rft.eissn=1872-6860&rft.volume=295&rft.issue=3&rft.spage=935&rft.epage=948&rft_id=info:doi/10.1016%2Fj.ejor.2021.03.043&rft.externalDocID=S0377221721002691 |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0377-2217&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0377-2217&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0377-2217&client=summon |