Computing advertising intelligent computing and push based on artificial intelligence in the big data era

• Published in: Heliyon Vol. 10; no. 17; p. e37252
• Main Author: Shan, Lin
• Format: Journal Article
• Language: English
• Published: England Elsevier Ltd 15.09.2024; Elsevier
• Subjects: Advertising push; Artificial intelligence; Big data; Computational advertising; Internet; profitability; Return on investment; tourism; Computational advertising; Big data; Return on investment; Artificial intelligence; Advertising push

In the era of big data, intelligent computation and precise targeting of advertisements rely on artificial intelligence (AI) technology to enhance advertising effectiveness and user experience. As advertising media shift from traditional outlets to the internet and mobile devices, manually filtering...