Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
Prior literature on corporate branding in the business-to-business (B2B) context fails to provide insight into the dynamics of corporate brand strategy formation, despite the critical need for industrial organizations to move beyond a traditional understanding of brands. This article examines the co...
Saved in:
| Published in | Industrial marketing management Vol. 40; no. 7; pp. 1133 - 1143 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
New York
Elsevier Inc
01.10.2011
Elsevier Elsevier Sequoia S.A |
| Subjects | |
| Online Access | Get full text |
Cover
Loading…
| Abstract | Prior literature on corporate branding in the business-to-business (B2B) context fails to provide insight into the dynamics of corporate brand strategy formation, despite the critical need for industrial organizations to move beyond a traditional understanding of brands. This article examines the corporate brand strategy formation of a European-based industrial organization by drawing on strategy-as-practice research and thereby identifying the brand actors who participate in corporate brand strategy formation, the construction of manifestations that subject the brand values to experience, and the situational context—all within a single, ongoing, recursive interaction process. |
|---|---|
| AbstractList | Prior literature on corporate branding in the business-to-business (B2B) context fails to provide insight into the dynamics of corporate brand strategy formation, despite the critical need for industrial organizations to move beyond a traditional understanding of brands. This article examines the corporate brand strategy formation of a European-based industrial organization by drawing on strategy-as-practice research and thereby identifying the brand actors who participate in corporate brand strategy formation, the construction of manifestations that subject the brand values to experience, and the situational context-all within a single, ongoing, recursive interaction process. All rights reserved, Elsevier Prior literature on corporate branding in the business-to-business (B2B) context fails to provide insight into the dynamics of corporate brand strategy formation, despite the critical need for industrial organizations to move beyond a traditional understanding of brands. This article examines the corporate brand strategy formation of a European-based industrial organization by drawing on strategy-as-practice research and thereby identifying the brand actors who participate in corporate brand strategy formation, the construction of manifestations that subject the brand values to experience, and the situational context -- all within a single, ongoing, recursive interaction process. [PUBLICATION ABSTRACT] Prior literature on corporate branding in the business-to-business (B2B) context fails to provide insight into the dynamics of corporate brand strategy formation, despite the critical need for industrial organizations to move beyond a traditional understanding of brands. This article examines the corporate brand strategy formation of a European-based industrial organization by drawing on strategy-as-practice research and thereby identifying the brand actors who participate in corporate brand strategy formation, the construction of manifestations that subject the brand values to experience, and the situational context—all within a single, ongoing, recursive interaction process. |
| Author | Vallaster, Christine Lindgreen, Adam |
| Author_xml | – sequence: 1 givenname: Christine surname: Vallaster fullname: Vallaster, Christine email: christine.vallaster@uni.li organization: Institute of Entrepreneurship, University of Liechtenstein, Fürst Franz-Josef Straße, 9490 Vaduz, Liechtenstein – sequence: 2 givenname: Adam surname: Lindgreen fullname: Lindgreen, Adam email: LindgreenA@cardiff.ac.uk organization: Cardiff Business School & IESEG School of Management; Cardiff Business School, University of Cardiff, Aberconway Building, Colum Drive, Cardiff CF10 3EU, UK |
| BackLink | http://www.econis.eu/PPNSET?PPN=685570584$$DView this record in ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften |
| BookMark | eNqFUctuHCEQRJEjZe3kG4xyyWnGDfMAIuVgrxLbkqVckjNimZ6E1SxsgLHsvzeza-fgi7nQqKuK7qpTcuKDR0LOGdQMWH-xrZ0fdibujK85MFaDqgHkO7JiUjQVh56fkBUAU5XsgH0gpyltoZwG2hXZrUPch2gy0k00fqApL48_j3QMRTK74L_Sq0PH2BxiokuZ_yJNLs-HvpmoDT7jQ1441NDNnJzHlKocqpf6qP6RvB_NlPDT831Gfv_4_mt9U939vL5dX95VtuUqV3boZSsk4tBxUSblzQiqx7KuaFi3ke0oTKO46fum5aNUvR3lYKySMHDbGmzOyJej7j6GfzOmrHcuWZwm4zHMSasiBEIqWZCfXyG3YY5lpwICwRsGvC2g8yMIy6Iu6X10xfBH3cuuE9DJBfHtiLAxpBRx1NblgzvFTjdpBnoJS2_1_7D0EpYGpUtYhS9e8V_-eJt5-Txb8fPeYdTJOvQWBxfRZj0E96bGE_64tjM |
| CODEN | IMMADX |
| CitedBy_id | crossref_primary_10_1108_QMR_11_2017_0149 crossref_primary_10_1057_bm_2013_1 crossref_primary_10_1080_15427560_2022_2085277 crossref_primary_10_1108_JBIM_10_2021_0468 crossref_primary_10_2478_amso_2019_0007 crossref_primary_10_1016_S1138_1442_14_60027_9 crossref_primary_10_3389_fpsyg_2022_924139 crossref_primary_10_1016_j_indmarman_2013_03_011 crossref_primary_10_1016_j_indmarman_2017_05_002 crossref_primary_10_1108_EJM_03_2013_0169 crossref_primary_10_1111_ijmr_12020 crossref_primary_10_1016_j_jbusres_2020_03_043 crossref_primary_10_1108_JPBM_01_2016_1089 crossref_primary_10_1002_bsd2_391 crossref_primary_10_1057_bm_2012_20 crossref_primary_10_1108_EJM_09_2019_0698 crossref_primary_10_1108_JBIM_05_2016_0095 crossref_primary_10_1108_JPBM_11_2014_0751 crossref_primary_10_1016_j_indmarman_2022_09_017 crossref_primary_10_1108_MRJIAM_05_2024_1542 crossref_primary_10_1108_IMP_05_2017_0026 crossref_primary_10_1016_j_ibusrev_2022_101991 crossref_primary_10_3389_fpsyg_2022_919054 crossref_primary_10_1002_mar_20872 crossref_primary_10_1057_s41262_019_00166_6 crossref_primary_10_1108_EJM_10_2015_0712 crossref_primary_10_1080_0267257X_2019_1694566 crossref_primary_10_1016_j_jbusres_2020_04_026 crossref_primary_10_1016_j_jbusres_2014_06_019 crossref_primary_10_1108_JRIM_02_2014_0013 crossref_primary_10_1108_QMR_06_2015_0051 crossref_primary_10_1016_j_indmarman_2017_12_016 crossref_primary_10_1016_j_indmarman_2019_03_011 crossref_primary_10_1016_j_indmarman_2023_09_006 crossref_primary_10_1057_bm_2015_44 crossref_primary_10_1057_s41262_017_0057_1 crossref_primary_10_1057_bm_2013_8 crossref_primary_10_1108_QMR_06_2012_0034 crossref_primary_10_1108_QMR_12_2017_0168 crossref_primary_10_1016_j_indmarman_2020_10_009 crossref_primary_10_1016_j_indmarman_2018_04_010 crossref_primary_10_1108_JBIM_11_2018_0332 |
| Cites_doi | 10.1111/1467-6486.00059 10.2307/2392045 10.1108/03090560310477654 10.1016/j.indmarman.2008.09.005 10.1108/03090560410511203 10.1287/orsc.6.1.62 10.1057/palgrave.emr.1500012 10.5465/AMJ.2007.24160971 10.5465/AMJ.2005.15993111 10.1108/13522750810845540 10.1177/0170840604040675 10.1177/0170840605054624 10.5465/amr.1991.4279496 10.1108/10610420510601030 10.1086/422122 10.1362/026725799784772684 10.1016/S0024-6301(00)00096-0 10.5465/amr.2001.4845803 10.1177/0092070300284001 10.1016/j.indmarman.2010.02.020 10.1016/j.indmarman.2010.02.024 10.1080/00208825.1998.11656738 10.1287/orsc.5.3.294 10.1016/j.indmarman.2010.02.018 10.1016/j.indmarman.2003.10.001 10.1007/s11747-009-0162-0 10.1080/02642060601011616 10.2307/256522 10.1017/S0140525X99002149 10.1111/j.1467-6486.2005.00549.x 10.1016/j.indmarman.2010.02.019 10.1057/palgrave.bm.2540112 10.2307/20159600 10.1362/026725799784870450 10.1016/S0019-8501(99)00097-8 10.1002/smj.4250110305 10.1177/014920638601200302 10.1177/0170840606064101 10.2307/256672 10.1108/03090560310477627 10.1108/03090560610669982 10.1111/1467-6486.00212 10.1111/1467-6486.t01-2-00002 10.1177/1476127003001001221 10.5465/amr.1989.4308385 10.1362/026725707X178567 10.1177/0021886300362002 10.1287/orsc.5.3.344 10.1057/palgrave.bm.2540184 10.1016/j.indmarman.2006.08.007 10.1177/0018726707075703 10.1002/smj.4250060306 10.1086/209413 10.1287/orsc.5.3.403 10.1057/palgrave.bm.2540223 10.1177/0092070302238599 10.1016/S0019-8501(02)00184-0 10.1007/s10551-008-9890-1 10.1016/S0019-8501(00)00131-0 10.1177/105960118701200308 |
| ContentType | Journal Article |
| Copyright | 2011 Elsevier Inc. Copyright Elsevier Sequoia S.A. Oct 2011 |
| Copyright_xml | – notice: 2011 Elsevier Inc. – notice: Copyright Elsevier Sequoia S.A. Oct 2011 |
| DBID | AAYXX CITATION OQ6 8BJ FQK JBE |
| DOI | 10.1016/j.indmarman.2011.09.008 |
| DatabaseName | CrossRef ECONIS International Bibliography of the Social Sciences (IBSS) International Bibliography of the Social Sciences International Bibliography of the Social Sciences |
| DatabaseTitle | CrossRef International Bibliography of the Social Sciences (IBSS) |
| DatabaseTitleList | International Bibliography of the Social Sciences (IBSS) International Bibliography of the Social Sciences (IBSS) |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Business |
| EISSN | 1873-2062 |
| EndPage | 1143 |
| ExternalDocumentID | 2525093111 685570584 10_1016_j_indmarman_2011_09_008 S0019850111001362 |
| Genre | Feature |
| GeographicLocations | Europe |
| GeographicLocations_xml | – name: Europe |
| GroupedDBID | --K --M -~X .~1 0R~ 13V 1B1 1OL 1RT 1~. 1~5 29I 3R3 4.4 457 4G. 5GY 5VS 63O 6OB 7-5 71M 8P~ 96U 9JO 9M8 AABCJ AABNK AACTN AAEDT AAEDW AAIAV AAIKJ AAKOC AALRI AAOAW AAQFI AAQXK AAXUO AAYOK ABFNM ABIVO ABJNI ABKBG ABLJU ABMAC ABMVD ABPPZ ABTAH ABXDB ABYKQ ACBMB ACDAQ ACGFO ACGFS ACHQT ACHRH ACNCT ACNTT ACRLP ADBBV ADEZE ADMHC ADMUD AEBSH AEKER AFAZI AFDAS AFFNX AFKWA AFTJW AGHFR AGJBL AGUBO AGUMN AGYEJ AHHHB AIEXJ AIKHN AITUG AJBFU AJOXV ALEQD ALMA_UNASSIGNED_HOLDINGS AMFUW AMRAJ ASPBG AVWKF AXJTR AZFZN BKOJK BKOMP BLXMC BNSAS CS3 DU5 EBS EFJIC EFLBG EJD EO8 EO9 EP2 EP3 F8P FDB FEDTE FGOYB FIRID FNPLU FYGXN G-2 G-Q GBLVA HLX HVGLF HZ~ H~9 IHE J1W KOM LG8 LPU LXL LXN M41 MO0 MS~ N9A O-L O9- OAUVE OHT OZT P-8 P-9 P2P PC. PQQKQ Q38 R2- RIG ROL RPZ SBM SDF SDG SDP SES SEW SPCBC SSB SSL SSZ T5K TAE TN5 U5U UHB UHS WH7 WUQ XFK XSW XYO YK3 ZRQ ZY4 ~G- AATTM AAXKI AAYWO AAYXX ABWVN ACRPL ACVFH ADCNI ADMHG ADNMO AEIPS AEUPX AFJKZ AFPUW AFXIZ AGCQF AGQPQ AGRNS AIGII AIIUN AKBMS AKRWK AKYEP ANKPU APXCP BNPGV CITATION SSH OQ6 8BJ EFKBS FQK JBE |
| ID | FETCH-LOGICAL-c429t-cd68478eed52700023f096e1017315b84f7a392a66342f896cf8dac980d2c4ae3 |
| IEDL.DBID | .~1 |
| ISSN | 0019-8501 |
| IngestDate | Fri Jul 11 13:48:44 EDT 2025 Mon Jul 14 08:21:03 EDT 2025 Sat Mar 08 16:06:34 EST 2025 Tue Jul 01 00:35:46 EDT 2025 Thu Apr 24 23:07:32 EDT 2025 Fri Feb 23 02:30:12 EST 2024 |
| IsPeerReviewed | true |
| IsScholarly | true |
| Issue | 7 |
| Keywords | Brand values Situational context Social interactions Brand actors |
| Language | English |
| License | https://www.elsevier.com/tdm/userlicense/1.0 |
| LinkModel | DirectLink |
| MergedId | FETCHMERGED-LOGICAL-c429t-cd68478eed52700023f096e1017315b84f7a392a66342f896cf8dac980d2c4ae3 |
| Notes | SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 14 ObjectType-Article-2 content type line 23 |
| PQID | 907231024 |
| PQPubID | 45538 |
| PageCount | 11 |
| ParticipantIDs | proquest_miscellaneous_917307898 proquest_journals_907231024 econis_primary_685570584 crossref_citationtrail_10_1016_j_indmarman_2011_09_008 crossref_primary_10_1016_j_indmarman_2011_09_008 elsevier_sciencedirect_doi_10_1016_j_indmarman_2011_09_008 |
| ProviderPackageCode | CITATION AAYXX |
| PublicationCentury | 2000 |
| PublicationDate | 2011-10-01 |
| PublicationDateYYYYMMDD | 2011-10-01 |
| PublicationDate_xml | – month: 10 year: 2011 text: 2011-10-01 day: 01 |
| PublicationDecade | 2010 |
| PublicationPlace | New York |
| PublicationPlace_xml | – name: New York |
| PublicationTitle | Industrial marketing management |
| PublicationYear | 2011 |
| Publisher | Elsevier Inc Elsevier Elsevier Sequoia S.A |
| Publisher_xml | – name: Elsevier Inc – name: Elsevier – name: Elsevier Sequoia S.A |
| References | Fiol (bb0125) 1994; 5 Hatch, Schultz (bb0145) 2001; 4 Aaker, Joachimsthaler (bb0005) 2000 Mumby, Clair (bb0315) 1997; Vol. 2 Johnson, Langley, Melin, Whittington (bb0195) 2007 LePla, Parker (bb0235) 1999 Thomas, Shankster, Mathieu (bb0370) 1994; 37 Beverland, Lindgreen (bb0060) 2010; 39 Low, Blois (bb0260) 2002; 31 Persson (bb0320) 2010; 39 Schultz, Hatch, Larsen, Van Riel (bb0345) 2002 Yin (bb0440) 2003 Mintzberg, Raisinghani (bb0290) 1976; 21 Lindgreen, Beverland (bb0245) 2009 Beverland, Napoli, Lindgreen (bb0065) 2007; 36 de Chernatony (bb0095) 2010 Jarzabkowski (bb0170) 2004; 25 Hendry (bb0155) 2000; 37 Rouleau (bb0330) 2005; 42 de Chernatony, Drury, Segal-Horn (bb0100) 2006; 26 Jarzabkowski (bb0175) 2005 Jawahar, McLaughlin (bb0190) 2001; 26 Mezias, Grinyer, Guth (bb0280) 2001; 34 Webster, Keller (bb0400) 2004; 11 Eisenhardt (bb0120) 1989; 14 Balogun, Johnson (bb0030) 2004; 47 Floyd, Wooldridge (bb0130) 1997; 34 Lencioni (bb0230) 2002; 80 Mitchell, King, Reast (bb0300) 2001; 30 Wooldridge, Floyd (bb0430) 1990; 11 Lambkin, Muzellec (bb0215) 2010; 39 Burmann, Zeplin (bb0070) 2005; 12 Van der Heijden, Eden (bb0390) 1998 Alvesson, Karreman (bb0010) 2000; 36 Whittington (bb0415) 2003; 1 Barsalou (bb0040) 1999; 22 Weick (bb0405) 1985 Balmer, Gray (bb0020) 2003; 37 Glynn (bb0140) 2010; 39 Schilit (bb0340) 1987; 12 Bendixen, Bukasa, Abratt (bb0045) 2004; 33 Homburg, Workman, Jensen (bb0160) 2000; 28 Jarzabkowski, Balogun, Seidl (bb0180) 2007; 60 Kuhn, Alpert, Pope (bb0210) 2008; 11 Thomson, de Chernatony, Arganbright, Khan (bb0375) 1999; 15 Durkheim (bb0110) 1994; No. 1125 Vallaster, de Chernatony (bb0380) 2006; 7 Whittington (bb0420) 2006; 27 Beverland, Kates, Lindgreen, Chung (bb0050) 2010; 38 Garud, Rappa (bb0135) 1994; 5 De Wit, Meyer (bb0105) 2003 van de Ven (bb0385) 2008; 82 Corner, Kinicki, Keats (bb0080) 1994; 5 Woodside (bb0425) 2010 Balmer, Wilson (bb0025) 1998; 28 Davis, Dunn (bb0085) 2002 Mintzberg, Waters (bb0295) 1985; 6 Lindgreen, Beverland, Farrelly (bb0250) 2010; 39 Lindgreen, A., Maon, F., Xu, T., & Wilcock, J. in press. Corporate social responsibility brand leadership: A multiple case study. European Journal of Marketing. Workman, Homburg, Jensen (bb0435) 2003; 31 Johnson, Melin, Whittington (bb0200) 2003; 40 Ind (bb0165) 2007 Thomas, Clark, Gioia (bb0365) 1993; 36 Eisenhardt (bb0445) 1991; 16 Chia (bb0075) 2003; 1 Hatch, Schultz (bb0150) 2003; 37 Larkin, Larkin (bb0220) 1996; 74 Walsh, Fahey (bb0395) 1986; 12 Beverland, Lindgreen (bb0055) 2002; 10 Balogun, Johnson (bb0035) 2005; 26 Keller (bb0205) 2003 Maitlis (bb0270) 2005; 48 Laroche (bb0225) 1995; 6 Lincoln, Guba (bb0240) 1985 Maitlis, Lawrence (bb0275) 2007; 50 Weick (bb0410) 2002 Dawson (bb0090) 2003 Aurand, Gorchels, Bishop (bb0015) 2005; 14 Roper, Davies (bb0325) 2007; 23 Strauss, Corbin (bb0360) 1998 Mintzberg (bb0285) 1994 Spiggle (bb0355) 1994; 21 Macrae (bb0265) 1999; 15 Mudambi (bb0305) 2002; 31 Kates (bb0450) 2004; 31 Mühlbacher, Hemetsberger (bb0310) 2008 Eden, Ackermann (bb0115) 1998 Salzer-Mörling, Strannegard (bb0335) 2004; 38 Roper (10.1016/j.indmarman.2011.09.008_bb0325) 2007; 23 Vallaster (10.1016/j.indmarman.2011.09.008_bb0380) 2006; 7 van de Ven (10.1016/j.indmarman.2011.09.008_bb0385) 2008; 82 Johnson (10.1016/j.indmarman.2011.09.008_bb0195) 2007 Johnson (10.1016/j.indmarman.2011.09.008_bb0200) 2003; 40 Mintzberg (10.1016/j.indmarman.2011.09.008_bb0285) 1994 Mintzberg (10.1016/j.indmarman.2011.09.008_bb0290) 1976; 21 Jarzabkowski (10.1016/j.indmarman.2011.09.008_bb0170) 2004; 25 Laroche (10.1016/j.indmarman.2011.09.008_bb0225) 1995; 6 Lindgreen (10.1016/j.indmarman.2011.09.008_bb0245) 2009 Davis (10.1016/j.indmarman.2011.09.008_bb0085) 2002 Hendry (10.1016/j.indmarman.2011.09.008_bb0155) 2000; 37 Workman (10.1016/j.indmarman.2011.09.008_bb0435) 2003; 31 Keller (10.1016/j.indmarman.2011.09.008_bb0205) 2003 Maitlis (10.1016/j.indmarman.2011.09.008_bb0275) 2007; 50 Thomson (10.1016/j.indmarman.2011.09.008_bb0375) 1999; 15 Beverland (10.1016/j.indmarman.2011.09.008_bb0065) 2007; 36 Rouleau (10.1016/j.indmarman.2011.09.008_bb0330) 2005; 42 Yin (10.1016/j.indmarman.2011.09.008_bb0440) 2003 Glynn (10.1016/j.indmarman.2011.09.008_bb0140) 2010; 39 Strauss (10.1016/j.indmarman.2011.09.008_bb0360) 1998 Kates (10.1016/j.indmarman.2011.09.008_bb0450) 2004; 31 Jawahar (10.1016/j.indmarman.2011.09.008_bb0190) 2001; 26 Aaker (10.1016/j.indmarman.2011.09.008_bb0005) 2000 Hatch (10.1016/j.indmarman.2011.09.008_bb0150) 2003; 37 Kuhn (10.1016/j.indmarman.2011.09.008_bb0210) 2008; 11 Mitchell (10.1016/j.indmarman.2011.09.008_bb0300) 2001; 30 Mezias (10.1016/j.indmarman.2011.09.008_bb0280) 2001; 34 Eisenhardt (10.1016/j.indmarman.2011.09.008_bb0120) 1989; 14 de Chernatony (10.1016/j.indmarman.2011.09.008_bb0095) 2010 Beverland (10.1016/j.indmarman.2011.09.008_bb0060) 2010; 39 Chia (10.1016/j.indmarman.2011.09.008_bb0075) 2003; 1 Balogun (10.1016/j.indmarman.2011.09.008_bb0030) 2004; 47 Weick (10.1016/j.indmarman.2011.09.008_bb0405) 1985 Balogun (10.1016/j.indmarman.2011.09.008_bb0035) 2005; 26 De Wit (10.1016/j.indmarman.2011.09.008_bb0105) 2003 Lincoln (10.1016/j.indmarman.2011.09.008_bb0240) 1985 Jarzabkowski (10.1016/j.indmarman.2011.09.008_bb0180) 2007; 60 Thomas (10.1016/j.indmarman.2011.09.008_bb0365) 1993; 36 Beverland (10.1016/j.indmarman.2011.09.008_bb0050) 2010; 38 Eden (10.1016/j.indmarman.2011.09.008_bb0115) 1998 Floyd (10.1016/j.indmarman.2011.09.008_bb0130) 1997; 34 Jarzabkowski (10.1016/j.indmarman.2011.09.008_bb0175) 2005 Van der Heijden (10.1016/j.indmarman.2011.09.008_bb0390) 1998 Homburg (10.1016/j.indmarman.2011.09.008_bb0160) 2000; 28 Lindgreen (10.1016/j.indmarman.2011.09.008_bb0250) 2010; 39 Dawson (10.1016/j.indmarman.2011.09.008_bb0090) 2003 Weick (10.1016/j.indmarman.2011.09.008_bb0410) 2002 Aurand (10.1016/j.indmarman.2011.09.008_bb0015) 2005; 14 Alvesson (10.1016/j.indmarman.2011.09.008_bb0010) 2000; 36 Thomas (10.1016/j.indmarman.2011.09.008_bb0370) 1994; 37 Whittington (10.1016/j.indmarman.2011.09.008_bb0420) 2006; 27 Barsalou (10.1016/j.indmarman.2011.09.008_bb0040) 1999; 22 Ind (10.1016/j.indmarman.2011.09.008_bb0165) 2007 de Chernatony (10.1016/j.indmarman.2011.09.008_bb0100) 2006; 26 Garud (10.1016/j.indmarman.2011.09.008_bb0135) 1994; 5 Maitlis (10.1016/j.indmarman.2011.09.008_bb0270) 2005; 48 Mintzberg (10.1016/j.indmarman.2011.09.008_bb0295) 1985; 6 Schilit (10.1016/j.indmarman.2011.09.008_bb0340) 1987; 12 Whittington (10.1016/j.indmarman.2011.09.008_bb0415) 2003; 1 Hatch (10.1016/j.indmarman.2011.09.008_bb0145) 2001; 4 Corner (10.1016/j.indmarman.2011.09.008_bb0080) 1994; 5 Larkin (10.1016/j.indmarman.2011.09.008_bb0220) 1996; 74 Lambkin (10.1016/j.indmarman.2011.09.008_bb0215) 2010; 39 Lencioni (10.1016/j.indmarman.2011.09.008_bb0230) 2002; 80 Walsh (10.1016/j.indmarman.2011.09.008_bb0395) 1986; 12 Spiggle (10.1016/j.indmarman.2011.09.008_bb0355) 1994; 21 Eisenhardt (10.1016/j.indmarman.2011.09.008_bb0445) 1991; 16 Low (10.1016/j.indmarman.2011.09.008_bb0260) 2002; 31 Webster (10.1016/j.indmarman.2011.09.008_bb0400) 2004; 11 Mühlbacher (10.1016/j.indmarman.2011.09.008_bb0310) 2008 Wooldridge (10.1016/j.indmarman.2011.09.008_bb0430) 1990; 11 Bendixen (10.1016/j.indmarman.2011.09.008_bb0045) 2004; 33 Salzer-Mörling (10.1016/j.indmarman.2011.09.008_bb0335) 2004; 38 Fiol (10.1016/j.indmarman.2011.09.008_bb0125) 1994; 5 10.1016/j.indmarman.2011.09.008_bb0255 Schultz (10.1016/j.indmarman.2011.09.008_bb0345) 2002 Burmann (10.1016/j.indmarman.2011.09.008_bb0070) 2005; 12 Persson (10.1016/j.indmarman.2011.09.008_bb0320) 2010; 39 Durkheim (10.1016/j.indmarman.2011.09.008_bb0110) 1994; No. 1125 Balmer (10.1016/j.indmarman.2011.09.008_bb0020) 2003; 37 Balmer (10.1016/j.indmarman.2011.09.008_bb0025) 1998; 28 Macrae (10.1016/j.indmarman.2011.09.008_bb0265) 1999; 15 Mudambi (10.1016/j.indmarman.2011.09.008_bb0305) 2002; 31 Mumby (10.1016/j.indmarman.2011.09.008_bb0315) 1997; Vol. 2 Woodside (10.1016/j.indmarman.2011.09.008_bb0425) 2010 Beverland (10.1016/j.indmarman.2011.09.008_bb0055) 2002; 10 LePla (10.1016/j.indmarman.2011.09.008_bb0235) 1999 |
| References_xml | – year: 2010 ident: bb0095 article-title: From brand vision to brand evaluation – volume: 37 start-page: 955 year: 2000 end-page: 979 ident: bb0155 article-title: Strategic decision making, discourse, and strategy as social practice publication-title: Journal of Management Studies – volume: 36 start-page: 1082 year: 2007 end-page: 1093 ident: bb0065 article-title: Industrial global brand leadership: A capabilities view publication-title: Industrial Marketing Management – volume: 37 start-page: 1041 year: 2003 end-page: 1064 ident: bb0150 article-title: Bringing the corporation into corporate branding publication-title: European Journal of Marketing – volume: 14 start-page: 532 year: 1989 end-page: 550 ident: bb0120 article-title: Building theories from case study research publication-title: Academy of Management Review – volume: 4 start-page: 129 year: 2001 end-page: 134 ident: bb0145 article-title: Are the strategic stars aligned for your corporate brand? publication-title: Harvard Business Review – year: 1998 ident: bb0360 article-title: Basics of qualitative research – volume: 36 start-page: 136 year: 2000 end-page: 158 ident: bb0010 article-title: Taking the linguistic turn in organizational research publication-title: The Journal of Applied Behavioral Science – volume: 47 start-page: 523 year: 2004 end-page: 549 ident: bb0030 article-title: Organizational restructuring and middle manager sensemaking publication-title: Academy of Management Journal – volume: 25 start-page: 529 year: 2004 end-page: 560 ident: bb0170 article-title: Strategy as practice: Recursive, adaptive and practices-in-use publication-title: Organization Studies – volume: 39 start-page: 1223 year: 2010 end-page: 1225 ident: bb0250 article-title: From strategy to tactics: Building, implementing, and managing brand equity in business markets publication-title: Industrial Marketing Management – volume: 26 start-page: 819 year: 2006 end-page: 836 ident: bb0100 article-title: Communicating services brands' values internally and externally publication-title: Service Industries Journal – start-page: 381 year: 1985 end-page: 389 ident: bb0405 article-title: The significance of corporate culture publication-title: Organizational culture – year: 2002 ident: bb0085 article-title: Building the brand-driven business: Operationalize your brand to drive profitable growth – year: 2007 ident: bb0195 article-title: Strategy as practice: research directions and resources – volume: 40 start-page: 3 year: 2003 end-page: 22 ident: bb0200 article-title: Micro strategy and strategizing: Towards an activity-based view? publication-title: Journal of Management Studies – year: 2003 ident: bb0440 article-title: Case study research: design and methods, 3 – volume: 22 start-page: 577 year: 1999 end-page: 660 ident: bb0040 article-title: Perceptional symbol systems publication-title: Behavioral and Brain Science – volume: 26 start-page: 1573 year: 2005 end-page: 1601 ident: bb0035 article-title: From intended strategies to unintended outcomes: The impact of change recipient sensemaking publication-title: Organization Studies – volume: 26 start-page: 397 year: 2001 end-page: 414 ident: bb0190 article-title: Toward a descriptive stakeholder theory: An organizational life cycle approach publication-title: Academy of Management Review – year: 2003 ident: bb0205 article-title: Strategic brand management: Building, measuring and managing brand equity – volume: 38 start-page: 224 year: 2004 end-page: 238 ident: bb0335 article-title: Silence of the brands publication-title: European Journal of Marketing – volume: 1 start-page: 119 year: 2003 end-page: 127 ident: bb0415 article-title: The work of strategizing and organizing: For a practice perspective publication-title: Strategic Organization – volume: 34 start-page: 465 year: 1997 end-page: 485 ident: bb0130 article-title: Middle management's strategic influence and organizational performance publication-title: Journal of Management Studies – volume: 21 start-page: 491 year: 1994 end-page: 503 ident: bb0355 article-title: Analysis and interpretation of qualitative data in consumer research publication-title: Journal of Consumer Research – volume: 74 start-page: 95 year: 1996 end-page: 104 ident: bb0220 article-title: Reaching and changing frontline employees publication-title: Harvard Business Review – volume: 28 start-page: 459 year: 2000 end-page: 478 ident: bb0160 article-title: Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure publication-title: Journal of the Academy of Marketing Science – year: 2007 ident: bb0165 article-title: Living the brand: How to transform every member of your organization into a brand champion – volume: 31 start-page: 455 year: 2004 end-page: 464 ident: bb0450 article-title: The dynamics of brand legitimacy: An interpretive study in the gay men's community publication-title: Journal of Consumer Research – volume: 11 start-page: 388 year: 2004 end-page: 402 ident: bb0400 article-title: A roadmap for branding in industrial markets publication-title: Brand Management – volume: 1 start-page: 29 year: 2003 end-page: 34 ident: bb0075 article-title: Strategy-as-practice: Reflections on the research agenda publication-title: European Management Review – volume: 31 start-page: 3 year: 2003 end-page: 21 ident: bb0435 article-title: Intraorganizational determinants of key account management effectiveness publication-title: Journal of the Academy of Marketing Science – volume: 12 start-page: 343 year: 1987 end-page: 368 ident: bb0340 article-title: Upward influence activity in strategic decision making publication-title: Group & Organization Management – year: 1994 ident: bb0285 article-title: The rise and fall of strategic planning – volume: 11 start-page: 40 year: 2008 end-page: 58 ident: bb0210 article-title: Developing and testing an application of Keller's brand equity model in a B2B context publication-title: Qualitative Market Research: An International Journal – volume: 39 start-page: 1226 year: 2010 end-page: 1233 ident: bb0140 article-title: The moderating effect of brand strength in manufacturer–reseller relationships publication-title: Industrial Marketing Management – volume: 39 start-page: 1269 year: 2010 end-page: 1277 ident: bb0320 article-title: An exploratory investigation of the elements of B2B brand image and its relationship to price premium publication-title: Industrial Marketing Management – volume: 5 start-page: 403 year: 1994 end-page: 420 ident: bb0125 article-title: Consensus, diversity, and learning in organizations publication-title: Organization Science – volume: 48 start-page: 21 year: 2005 end-page: 49 ident: bb0270 article-title: The social processes of organizational sensemaking publication-title: Academy of Management Journal – volume: 82 start-page: 339 year: 2008 end-page: 352 ident: bb0385 article-title: An ethical framework for the marketing of corporate social responsibility publication-title: Journal of Business Ethics – volume: 14 start-page: 163 year: 2005 end-page: 169 ident: bb0015 article-title: Human resource management's role in internal branding: an opportunity for cross-functional brand message synergy publication-title: The Journal of Product and Brand Management – start-page: 58 year: 1998 end-page: 75 ident: bb0390 article-title: The theory and praxis of reflective learning in strategy making publication-title: Managerial and organizational cognition – volume: 39 start-page: 1234 year: 2010 end-page: 1239 ident: bb0215 article-title: Leveraging brand equity in business-to-business mergers and acquisitions publication-title: Industrial Marketing Management – volume: 38 start-page: 617 year: 2010 end-page: 633 ident: bb0050 article-title: Exploring consumer conflict management in service encounters publication-title: Journal of the Academy of Marketing Science – volume: 5 start-page: 344 year: 1994 end-page: 362 ident: bb0135 article-title: A social–cognitive model of technology evolution: The case of cochlear implants publication-title: Organization Science – volume: 15 start-page: 819 year: 1999 end-page: 835 ident: bb0375 article-title: The buy-in benchmark: How staff understanding and commitment impact brand and business performance publication-title: Journal of Marketing Management – volume: 21 start-page: 246 year: 1976 end-page: 276 ident: bb0290 article-title: The structure of ‘unstructured’ decision processes publication-title: Administrative Science Quarterly – volume: 12 start-page: 325 year: 1986 end-page: 338 ident: bb0395 article-title: The role of negotiated belief structures in strategy making publication-title: Journal of Management – volume: 27 start-page: 613 year: 2006 end-page: 634 ident: bb0420 article-title: Completing the practice turn in strategy research publication-title: Organization Studies – volume: 80 start-page: 5 year: 2002 end-page: 9 ident: bb0230 article-title: Make your values mean something publication-title: Harvard Business Review – volume: 36 start-page: 239 year: 1993 end-page: 270 ident: bb0365 article-title: Strategic sensemaking and organizational performance: Linkages among scanning, interpretation, action and outcomes publication-title: Academy of Management Journal – volume: 30 start-page: 415 year: 2001 end-page: 425 ident: bb0300 article-title: Brand values related to industrial products publication-title: Industrial Marketing Management – volume: No. 1125 year: 1994 ident: bb0110 publication-title: Die elementaren Formen des religiösen Lebens – year: 1998 ident: bb0115 article-title: Making strategy: The journey of strategic management – volume: 6 start-page: 257 year: 1985 end-page: 272 ident: bb0295 article-title: Of strategies, deliberate and emergent publication-title: Strategic Management Journal – volume: Vol. 2 start-page: 181 year: 1997 end-page: 205 ident: bb0315 publication-title: Organizational discourse – year: 1999 ident: bb0235 article-title: Integrated branding: Becoming brand-driven through companywide action – volume: 60 start-page: 5 year: 2007 end-page: 27 ident: bb0180 article-title: Strategizing: The challenges of a practice perspective publication-title: Human Relations – volume: 31 start-page: 525 year: 2002 end-page: 533 ident: bb0305 article-title: Branding importance in business-to-business markets: Three buyer clusters publication-title: Industrial Marketing Management – volume: 11 start-page: 231 year: 1990 end-page: 241 ident: bb0430 article-title: The strategy process, middle management involvement, and organizational performance publication-title: Strategic Management Journal – year: 2003 ident: bb0105 article-title: Strategy—Process, content, context, 3 – volume: 15 start-page: 1 year: 1999 end-page: 24 ident: bb0265 article-title: Brand reality editorial publication-title: Journal of Marketing Management – volume: 34 start-page: 71 year: 2001 end-page: 93 ident: bb0280 article-title: Changing collective cognition: A process model for strategic change publication-title: Long Range Planning – year: 1985 ident: bb0240 article-title: Naturalistic inquiry – volume: 23 start-page: 75 year: 2007 end-page: 90 ident: bb0325 article-title: The corporate brand: Dealing with multiple stakeholders publication-title: Journal of Marketing Management – year: 2000 ident: bb0005 article-title: Brand leadership – volume: 10 start-page: 147 year: 2002 end-page: 167 ident: bb0055 article-title: Using country-of-origin in strategy: The importance of context and strategic action publication-title: Journal of Brand Management – start-page: 43 year: 2009 end-page: 68 ident: bb0245 article-title: Hush, it's a secret: How Trappist breweries create and maintain images of authenticity by engaging in experiential marketing publication-title: Memorable customer experiences – volume: 50 start-page: 57 year: 2007 end-page: 84 ident: bb0275 article-title: Triggers and enablers of sensegiving in organizations publication-title: Academy of Management Journal – start-page: 157 year: 2002 end-page: 181 ident: bb0345 article-title: Corporate communication orchestrated by a sustainable corporate story publication-title: Expressive organization – volume: 42 start-page: 1413 year: 2005 end-page: 1441 ident: bb0330 article-title: Micro-practices of strategic sensemaking and sensegiving: How middle managers interpret and sell change every day publication-title: Journal of Management Studies – volume: 37 start-page: 972 year: 2003 end-page: 997 ident: bb0020 article-title: Corporate brands: what are they? What of them? publication-title: European Journal of Marketing – year: 2002 ident: bb0410 article-title: Making sense of the organisation – year: 2010 ident: bb0425 article-title: Case study research: Theory, methods and practice – volume: 28 start-page: 12 year: 1998 end-page: 31 ident: bb0025 article-title: Corporate identity: There is more to it than meets the eye publication-title: International Studies of Management & Organization – volume: 5 start-page: 294 year: 1994 end-page: 308 ident: bb0080 article-title: Integrating organisational and individual information processing perspectives on choice publication-title: Organisation Science – volume: 39 start-page: 56 year: 2010 end-page: 63 ident: bb0060 article-title: What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006 publication-title: Industrial Marketing Management – volume: 31 start-page: 385 year: 2002 end-page: 392 ident: bb0260 article-title: The evolution of generic brands in industrial markets: The challenges to owners of brand equity publication-title: Industrial Market Management – volume: 33 start-page: 371 year: 2004 end-page: 380 ident: bb0045 article-title: Brand equity in the business-to-business market publication-title: Industrial Market Management – volume: 7 start-page: 761 year: 2006 end-page: 784 ident: bb0380 article-title: Internal brand building and structuration: The role of leadership publication-title: European Journal of Marketing – year: 2003 ident: bb0090 article-title: Understanding organisational change: Contemporary experience of people at work – volume: 12 start-page: 279 year: 2005 end-page: 300 ident: bb0070 article-title: Building brand commitment: A behavioural approach to internal brand management publication-title: Journal of Brand Management – year: 2008 ident: bb0310 article-title: What the heck is a brand? An attempt of integration and its consequences for research and management publication-title: Proceedings of the 7th International Congress Marketing Trends, Venice – volume: 37 start-page: 1252 year: 1994 end-page: 1284 ident: bb0370 article-title: Antecedents to organizational issue interpretation: The roles of single-level, cross level, and content cues publication-title: Academy of Management Journal – volume: 16 start-page: 620 year: 1991 end-page: 627 ident: bb0445 article-title: Better stories and better constructs: The case for rigor and comparative logic publication-title: Academy of Management Review – reference: Lindgreen, A., Maon, F., Xu, T., & Wilcock, J. in press. Corporate social responsibility brand leadership: A multiple case study. European Journal of Marketing. – year: 2005 ident: bb0175 article-title: Strategy as practice: An activity-based approach – volume: 6 start-page: 62 year: 1995 end-page: 75 ident: bb0225 article-title: From decision to action in organizations: Decision-making as a social representation publication-title: Organization Science – volume: 34 start-page: 465 issue: 3 year: 1997 ident: 10.1016/j.indmarman.2011.09.008_bb0130 article-title: Middle management's strategic influence and organizational performance publication-title: Journal of Management Studies doi: 10.1111/1467-6486.00059 – volume: 21 start-page: 246 issue: 2 year: 1976 ident: 10.1016/j.indmarman.2011.09.008_bb0290 article-title: The structure of ‘unstructured’ decision processes publication-title: Administrative Science Quarterly doi: 10.2307/2392045 – volume: 37 start-page: 1041 issue: 7/8 year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0150 article-title: Bringing the corporation into corporate branding publication-title: European Journal of Marketing doi: 10.1108/03090560310477654 – volume: 39 start-page: 56 issue: 1 year: 2010 ident: 10.1016/j.indmarman.2011.09.008_bb0060 article-title: What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006 publication-title: Industrial Marketing Management doi: 10.1016/j.indmarman.2008.09.005 – year: 2002 ident: 10.1016/j.indmarman.2011.09.008_bb0085 – volume: 38 start-page: 224 issue: 1/2 year: 2004 ident: 10.1016/j.indmarman.2011.09.008_bb0335 article-title: Silence of the brands publication-title: European Journal of Marketing doi: 10.1108/03090560410511203 – volume: 6 start-page: 62 issue: 1 year: 1995 ident: 10.1016/j.indmarman.2011.09.008_bb0225 article-title: From decision to action in organizations: Decision-making as a social representation publication-title: Organization Science doi: 10.1287/orsc.6.1.62 – volume: 1 start-page: 29 issue: 1 year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0075 article-title: Strategy-as-practice: Reflections on the research agenda publication-title: European Management Review doi: 10.1057/palgrave.emr.1500012 – volume: 50 start-page: 57 issue: 1 year: 2007 ident: 10.1016/j.indmarman.2011.09.008_bb0275 article-title: Triggers and enablers of sensegiving in organizations publication-title: Academy of Management Journal doi: 10.5465/AMJ.2007.24160971 – volume: 48 start-page: 21 issue: 1 year: 2005 ident: 10.1016/j.indmarman.2011.09.008_bb0270 article-title: The social processes of organizational sensemaking publication-title: Academy of Management Journal doi: 10.5465/AMJ.2005.15993111 – volume: 11 start-page: 40 issue: 1 year: 2008 ident: 10.1016/j.indmarman.2011.09.008_bb0210 article-title: Developing and testing an application of Keller's brand equity model in a B2B context publication-title: Qualitative Market Research: An International Journal doi: 10.1108/13522750810845540 – volume: 25 start-page: 529 issue: 4 year: 2004 ident: 10.1016/j.indmarman.2011.09.008_bb0170 article-title: Strategy as practice: Recursive, adaptive and practices-in-use publication-title: Organization Studies doi: 10.1177/0170840604040675 – year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0090 – year: 2007 ident: 10.1016/j.indmarman.2011.09.008_bb0165 – volume: 26 start-page: 1573 issue: 11 year: 2005 ident: 10.1016/j.indmarman.2011.09.008_bb0035 article-title: From intended strategies to unintended outcomes: The impact of change recipient sensemaking publication-title: Organization Studies doi: 10.1177/0170840605054624 – volume: 16 start-page: 620 issue: 3 year: 1991 ident: 10.1016/j.indmarman.2011.09.008_bb0445 article-title: Better stories and better constructs: The case for rigor and comparative logic publication-title: Academy of Management Review doi: 10.5465/amr.1991.4279496 – volume: 14 start-page: 163 issue: 3 year: 2005 ident: 10.1016/j.indmarman.2011.09.008_bb0015 article-title: Human resource management's role in internal branding: an opportunity for cross-functional brand message synergy publication-title: The Journal of Product and Brand Management doi: 10.1108/10610420510601030 – year: 1999 ident: 10.1016/j.indmarman.2011.09.008_bb0235 – volume: 31 start-page: 455 issue: Sept year: 2004 ident: 10.1016/j.indmarman.2011.09.008_bb0450 article-title: The dynamics of brand legitimacy: An interpretive study in the gay men's community publication-title: Journal of Consumer Research doi: 10.1086/422122 – volume: 15 start-page: 819 issue: 8 year: 1999 ident: 10.1016/j.indmarman.2011.09.008_bb0375 article-title: The buy-in benchmark: How staff understanding and commitment impact brand and business performance publication-title: Journal of Marketing Management doi: 10.1362/026725799784772684 – volume: 34 start-page: 71 issue: 1 year: 2001 ident: 10.1016/j.indmarman.2011.09.008_bb0280 article-title: Changing collective cognition: A process model for strategic change publication-title: Long Range Planning doi: 10.1016/S0024-6301(00)00096-0 – volume: 26 start-page: 397 issue: 3 year: 2001 ident: 10.1016/j.indmarman.2011.09.008_bb0190 article-title: Toward a descriptive stakeholder theory: An organizational life cycle approach publication-title: Academy of Management Review doi: 10.5465/amr.2001.4845803 – start-page: 381 year: 1985 ident: 10.1016/j.indmarman.2011.09.008_bb0405 article-title: The significance of corporate culture – volume: 28 start-page: 459 issue: 4 year: 2000 ident: 10.1016/j.indmarman.2011.09.008_bb0160 article-title: Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure publication-title: Journal of the Academy of Marketing Science doi: 10.1177/0092070300284001 – volume: 39 start-page: 1234 issue: 8 year: 2010 ident: 10.1016/j.indmarman.2011.09.008_bb0215 article-title: Leveraging brand equity in business-to-business mergers and acquisitions publication-title: Industrial Marketing Management doi: 10.1016/j.indmarman.2010.02.020 – year: 2002 ident: 10.1016/j.indmarman.2011.09.008_bb0410 – volume: 39 start-page: 1269 issue: 8 year: 2010 ident: 10.1016/j.indmarman.2011.09.008_bb0320 article-title: An exploratory investigation of the elements of B2B brand image and its relationship to price premium publication-title: Industrial Marketing Management doi: 10.1016/j.indmarman.2010.02.024 – volume: 28 start-page: 12 issue: 3 year: 1998 ident: 10.1016/j.indmarman.2011.09.008_bb0025 article-title: Corporate identity: There is more to it than meets the eye publication-title: International Studies of Management & Organization doi: 10.1080/00208825.1998.11656738 – volume: 5 start-page: 294 issue: 3 year: 1994 ident: 10.1016/j.indmarman.2011.09.008_bb0080 article-title: Integrating organisational and individual information processing perspectives on choice publication-title: Organisation Science doi: 10.1287/orsc.5.3.294 – volume: 39 start-page: 1223 issue: 8 year: 2010 ident: 10.1016/j.indmarman.2011.09.008_bb0250 article-title: From strategy to tactics: Building, implementing, and managing brand equity in business markets publication-title: Industrial Marketing Management doi: 10.1016/j.indmarman.2010.02.018 – volume: 33 start-page: 371 issue: 5 year: 2004 ident: 10.1016/j.indmarman.2011.09.008_bb0045 article-title: Brand equity in the business-to-business market publication-title: Industrial Market Management doi: 10.1016/j.indmarman.2003.10.001 – volume: 38 start-page: 617 issue: 5 year: 2010 ident: 10.1016/j.indmarman.2011.09.008_bb0050 article-title: Exploring consumer conflict management in service encounters publication-title: Journal of the Academy of Marketing Science doi: 10.1007/s11747-009-0162-0 – volume: 4 start-page: 129 issue: 1 year: 2001 ident: 10.1016/j.indmarman.2011.09.008_bb0145 article-title: Are the strategic stars aligned for your corporate brand? publication-title: Harvard Business Review – year: 2010 ident: 10.1016/j.indmarman.2011.09.008_bb0425 – volume: 26 start-page: 819 issue: 8 year: 2006 ident: 10.1016/j.indmarman.2011.09.008_bb0100 article-title: Communicating services brands' values internally and externally publication-title: Service Industries Journal doi: 10.1080/02642060601011616 – volume: Vol. 2 start-page: 181 year: 1997 ident: 10.1016/j.indmarman.2011.09.008_bb0315 – volume: 36 start-page: 239 issue: 2 year: 1993 ident: 10.1016/j.indmarman.2011.09.008_bb0365 article-title: Strategic sensemaking and organizational performance: Linkages among scanning, interpretation, action and outcomes publication-title: Academy of Management Journal doi: 10.2307/256522 – volume: 22 start-page: 577 year: 1999 ident: 10.1016/j.indmarman.2011.09.008_bb0040 article-title: Perceptional symbol systems publication-title: Behavioral and Brain Science doi: 10.1017/S0140525X99002149 – volume: 42 start-page: 1413 issue: 7 year: 2005 ident: 10.1016/j.indmarman.2011.09.008_bb0330 article-title: Micro-practices of strategic sensemaking and sensegiving: How middle managers interpret and sell change every day publication-title: Journal of Management Studies doi: 10.1111/j.1467-6486.2005.00549.x – volume: 39 start-page: 1226 issue: 8 year: 2010 ident: 10.1016/j.indmarman.2011.09.008_bb0140 article-title: The moderating effect of brand strength in manufacturer–reseller relationships publication-title: Industrial Marketing Management doi: 10.1016/j.indmarman.2010.02.019 – volume: 10 start-page: 147 issue: 2 year: 2002 ident: 10.1016/j.indmarman.2011.09.008_bb0055 article-title: Using country-of-origin in strategy: The importance of context and strategic action publication-title: Journal of Brand Management doi: 10.1057/palgrave.bm.2540112 – year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0205 – volume: No. 1125 year: 1994 ident: 10.1016/j.indmarman.2011.09.008_bb0110 – volume: 47 start-page: 523 issue: 4 year: 2004 ident: 10.1016/j.indmarman.2011.09.008_bb0030 article-title: Organizational restructuring and middle manager sensemaking publication-title: Academy of Management Journal doi: 10.2307/20159600 – volume: 15 start-page: 1 issue: 1/3 year: 1999 ident: 10.1016/j.indmarman.2011.09.008_bb0265 article-title: Brand reality editorial publication-title: Journal of Marketing Management doi: 10.1362/026725799784870450 – year: 1998 ident: 10.1016/j.indmarman.2011.09.008_bb0360 – volume: 30 start-page: 415 issue: 5 year: 2001 ident: 10.1016/j.indmarman.2011.09.008_bb0300 article-title: Brand values related to industrial products publication-title: Industrial Marketing Management doi: 10.1016/S0019-8501(99)00097-8 – volume: 11 start-page: 231 issue: 3 year: 1990 ident: 10.1016/j.indmarman.2011.09.008_bb0430 article-title: The strategy process, middle management involvement, and organizational performance publication-title: Strategic Management Journal doi: 10.1002/smj.4250110305 – volume: 12 start-page: 325 issue: 3 year: 1986 ident: 10.1016/j.indmarman.2011.09.008_bb0395 article-title: The role of negotiated belief structures in strategy making publication-title: Journal of Management doi: 10.1177/014920638601200302 – volume: 27 start-page: 613 issue: 5 year: 2006 ident: 10.1016/j.indmarman.2011.09.008_bb0420 article-title: Completing the practice turn in strategy research publication-title: Organization Studies doi: 10.1177/0170840606064101 – volume: 37 start-page: 1252 issue: 5 year: 1994 ident: 10.1016/j.indmarman.2011.09.008_bb0370 article-title: Antecedents to organizational issue interpretation: The roles of single-level, cross level, and content cues publication-title: Academy of Management Journal doi: 10.2307/256672 – year: 2008 ident: 10.1016/j.indmarman.2011.09.008_bb0310 article-title: What the heck is a brand? An attempt of integration and its consequences for research and management – year: 1998 ident: 10.1016/j.indmarman.2011.09.008_bb0115 – year: 2007 ident: 10.1016/j.indmarman.2011.09.008_bb0195 – volume: 37 start-page: 972 issue: 7/8 year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0020 article-title: Corporate brands: what are they? What of them? publication-title: European Journal of Marketing doi: 10.1108/03090560310477627 – volume: 7 start-page: 761 issue: 8 year: 2006 ident: 10.1016/j.indmarman.2011.09.008_bb0380 article-title: Internal brand building and structuration: The role of leadership publication-title: European Journal of Marketing doi: 10.1108/03090560610669982 – volume: 37 start-page: 955 issue: 7 year: 2000 ident: 10.1016/j.indmarman.2011.09.008_bb0155 article-title: Strategic decision making, discourse, and strategy as social practice publication-title: Journal of Management Studies doi: 10.1111/1467-6486.00212 – volume: 40 start-page: 3 issue: 1 year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0200 article-title: Micro strategy and strategizing: Towards an activity-based view? publication-title: Journal of Management Studies doi: 10.1111/1467-6486.t01-2-00002 – volume: 1 start-page: 119 issue: 1 year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0415 article-title: The work of strategizing and organizing: For a practice perspective publication-title: Strategic Organization doi: 10.1177/1476127003001001221 – volume: 14 start-page: 532 issue: 4 year: 1989 ident: 10.1016/j.indmarman.2011.09.008_bb0120 article-title: Building theories from case study research publication-title: Academy of Management Review doi: 10.5465/amr.1989.4308385 – volume: 23 start-page: 75 issue: 1 year: 2007 ident: 10.1016/j.indmarman.2011.09.008_bb0325 article-title: The corporate brand: Dealing with multiple stakeholders publication-title: Journal of Marketing Management doi: 10.1362/026725707X178567 – volume: 74 start-page: 95 issue: 3 year: 1996 ident: 10.1016/j.indmarman.2011.09.008_bb0220 article-title: Reaching and changing frontline employees publication-title: Harvard Business Review – year: 2010 ident: 10.1016/j.indmarman.2011.09.008_bb0095 – start-page: 58 year: 1998 ident: 10.1016/j.indmarman.2011.09.008_bb0390 article-title: The theory and praxis of reflective learning in strategy making – volume: 36 start-page: 136 issue: 2 year: 2000 ident: 10.1016/j.indmarman.2011.09.008_bb0010 article-title: Taking the linguistic turn in organizational research publication-title: The Journal of Applied Behavioral Science doi: 10.1177/0021886300362002 – year: 2000 ident: 10.1016/j.indmarman.2011.09.008_bb0005 – volume: 5 start-page: 344 issue: 3 year: 1994 ident: 10.1016/j.indmarman.2011.09.008_bb0135 article-title: A social–cognitive model of technology evolution: The case of cochlear implants publication-title: Organization Science doi: 10.1287/orsc.5.3.344 – year: 2005 ident: 10.1016/j.indmarman.2011.09.008_bb0175 – volume: 11 start-page: 388 issue: 5 year: 2004 ident: 10.1016/j.indmarman.2011.09.008_bb0400 article-title: A roadmap for branding in industrial markets publication-title: Brand Management doi: 10.1057/palgrave.bm.2540184 – volume: 36 start-page: 1082 issue: 8 year: 2007 ident: 10.1016/j.indmarman.2011.09.008_bb0065 article-title: Industrial global brand leadership: A capabilities view publication-title: Industrial Marketing Management doi: 10.1016/j.indmarman.2006.08.007 – volume: 60 start-page: 5 issue: 1 year: 2007 ident: 10.1016/j.indmarman.2011.09.008_bb0180 article-title: Strategizing: The challenges of a practice perspective publication-title: Human Relations doi: 10.1177/0018726707075703 – start-page: 43 year: 2009 ident: 10.1016/j.indmarman.2011.09.008_bb0245 article-title: Hush, it's a secret: How Trappist breweries create and maintain images of authenticity by engaging in experiential marketing – year: 1994 ident: 10.1016/j.indmarman.2011.09.008_bb0285 – volume: 6 start-page: 257 issue: 3 year: 1985 ident: 10.1016/j.indmarman.2011.09.008_bb0295 article-title: Of strategies, deliberate and emergent publication-title: Strategic Management Journal doi: 10.1002/smj.4250060306 – start-page: 157 year: 2002 ident: 10.1016/j.indmarman.2011.09.008_bb0345 article-title: Corporate communication orchestrated by a sustainable corporate story – volume: 21 start-page: 491 issue: 3 year: 1994 ident: 10.1016/j.indmarman.2011.09.008_bb0355 article-title: Analysis and interpretation of qualitative data in consumer research publication-title: Journal of Consumer Research doi: 10.1086/209413 – volume: 5 start-page: 403 issue: 3 year: 1994 ident: 10.1016/j.indmarman.2011.09.008_bb0125 article-title: Consensus, diversity, and learning in organizations publication-title: Organization Science doi: 10.1287/orsc.5.3.403 – volume: 80 start-page: 5 issue: 4 year: 2002 ident: 10.1016/j.indmarman.2011.09.008_bb0230 article-title: Make your values mean something publication-title: Harvard Business Review – volume: 12 start-page: 279 issue: 4 year: 2005 ident: 10.1016/j.indmarman.2011.09.008_bb0070 article-title: Building brand commitment: A behavioural approach to internal brand management publication-title: Journal of Brand Management doi: 10.1057/palgrave.bm.2540223 – year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0440 – year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0105 – ident: 10.1016/j.indmarman.2011.09.008_bb0255 – volume: 31 start-page: 3 issue: 1 year: 2003 ident: 10.1016/j.indmarman.2011.09.008_bb0435 article-title: Intraorganizational determinants of key account management effectiveness publication-title: Journal of the Academy of Marketing Science doi: 10.1177/0092070302238599 – volume: 31 start-page: 525 issue: 6 year: 2002 ident: 10.1016/j.indmarman.2011.09.008_bb0305 article-title: Branding importance in business-to-business markets: Three buyer clusters publication-title: Industrial Marketing Management doi: 10.1016/S0019-8501(02)00184-0 – volume: 82 start-page: 339 issue: 2 year: 2008 ident: 10.1016/j.indmarman.2011.09.008_bb0385 article-title: An ethical framework for the marketing of corporate social responsibility publication-title: Journal of Business Ethics doi: 10.1007/s10551-008-9890-1 – volume: 31 start-page: 385 issue: 5 year: 2002 ident: 10.1016/j.indmarman.2011.09.008_bb0260 article-title: The evolution of generic brands in industrial markets: The challenges to owners of brand equity publication-title: Industrial Market Management doi: 10.1016/S0019-8501(00)00131-0 – year: 1985 ident: 10.1016/j.indmarman.2011.09.008_bb0240 – volume: 12 start-page: 343 issue: 3 year: 1987 ident: 10.1016/j.indmarman.2011.09.008_bb0340 article-title: Upward influence activity in strategic decision making publication-title: Group & Organization Management doi: 10.1177/105960118701200308 |
| SSID | ssj0000304 |
| Score | 2.2238934 |
| Snippet | Prior literature on corporate branding in the business-to-business (B2B) context fails to provide insight into the dynamics of corporate brand strategy... |
| SourceID | proquest econis crossref elsevier |
| SourceType | Aggregation Database Index Database Enrichment Source Publisher |
| StartPage | 1133 |
| SubjectTerms | Arbeitsverhalten B-to-B-Marketing Brand actors Brand equity Brand values Brands Business to business commerce Business-to-business branding Corporate branding Europe Industrial markets Industrial sector Interne Markenführung Markenarchitektur Markenführung Marketing Personalführung Situational context Social interaction Social interactions Strategic studies Studies |
| Title | Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand |
| URI | https://dx.doi.org/10.1016/j.indmarman.2011.09.008 http://www.econis.eu/PPNSET?PPN=685570584 https://www.proquest.com/docview/907231024 https://www.proquest.com/docview/917307898 |
| Volume | 40 |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV07T8MwELZQQYgF8VTLo_LAakhTx3HYSgUqIJio1M0yjiMV0bQi6cDCb-cusYPCwsBmJbET-c733cXn7wi5SEFJdMA1C1KdMQ46wbQJORPDVNssQmpcPCj89CwmU_4wi2YbZOzPwmBapbP9tU2vrLW7cuVm82o1n-MZXwiYI6yVXhGPoR3mPEYtv_z6SfPArb_aGicMn27leEHYu8A_x7nj8kTuStlCqC0MS-dFC6p-Ge0Kie72yK5zIemo_sp9smHzA7LtM9gPycKzE1sKoXCe0qJmoP2kzUnFa3pT3amL7VBsgiNIi3m5dj8HKeawg-HGPlRTV6uyYOWS-XY9-hGZ3t2-jCfMVVVgBrCnZCYVgEgSsDHCTWfA7AzCGItLcziIXiXPYg1OkwZXhIeZTITJZKpNIoM0NFzb4THp5MvcdgmVA5EK8BdMDCBnrYFWKLURYawhDElsjwg_k8o4ynGsfPGufG7Zm2pEoFAEKkgUiKBHgqbjqmbd-LtLtxZV00FIpBcDB6tHrr3wVEu3FMDG3-OeenErt7wLlQQx-sUhDE2bu7AucbNF53a5hkdgOpHKX5785-2nZCf0SYeDM9IpP9b2HLyg8rVfqXmfbI7uHyfP34vRCAs |
| linkProvider | Elsevier |
| linkToHtml | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV07T8MwELZQQcCCeIpSHh5YTdM0cRw2qKjKc2qlbpbrOFIRpIikAwu_nbvEDgpLBzYrsZ3IZ993Z5-_I-QygUmivEAxL1EpC2BOMKX9gPF-okwaIjUuXhR-fuGjSfAwDadrZODuwmBYpdX9lU4vtbV90rWj2f2Yz_GOLzjMIeZKL4nHQA-vB7B8MY3B1fdvnAee_VXqOGZYvRHkBX7vO24dZ5bME8krRQOiNtAvnecNrPqjtUsoGu6SHWtD0pvqN_fImsn2yaYLYT8g746e2FDwhbOE5hUF7Retrype09vyTZVth2IRLEGaz4ul3R2kGMQOmhvbUEVtssqcFQvmylXvh2QyvBsPRsymVWAawKdgOuEASQLAMcRTZwDtFPwYg2uz3wtnIkgjBVaTAlsk8FMRc52KROlYeImvA2X6R6SVLTJzTKjo8YSDwaAjQDljNJR8oTT3IwV-SGzahLuRlNpyjmPqizfpgsteZS0CiSKQXixBBG3i1Q0_KtqN1U2OK1HVDbhAfjGwsNrk2glPNiaXBNxY3W_HiVva9Z3L2IvQMPaha1q_hYWJpy0qM4slVIHhRC5_cfKfr1-QrdH4-Uk-3b88dsi27yIQe6ekVXwuzRmYRMXsvJzyP3rDCZk |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Corporate+brand+strategy+formation&rft.jtitle=Industrial+marketing+management&rft.au=Vallaster%2C+Christine&rft.au=Lindgreen%2C+Adam&rft.date=2011-10-01&rft.pub=Elsevier&rft.issn=0019-8501&rft.volume=40&rft.issue=7&rft.spage=1133&rft.epage=1143&rft_id=info:doi/10.1016%2Fj.indmarman.2011.09.008&rft.externalDocID=685570584 |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0019-8501&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0019-8501&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0019-8501&client=summon |