Dynamic pricing with reference price effects in integrated online and offline retailing

• Published in: International journal of production research Vol. 60; no. 19; pp. 5854 - 5875
• Main Authors: Chenavaz, Régis, Klibi, Walid, Schlosser, Rainer
• Format: Journal Article
• Language: English
• Published: London Taylor & Francis 02.10.2022; Taylor & Francis LLC
• Subjects: Channels; Cost analysis; Demand management; dual channel operations; dynamic pricing; Humanities and Social Sciences; Optimal control; Pricing; reference price; Retail stores; retail supply chain; Retailing; dual channel; operations; supply chain; Demand management; reference price; retail; dynamic pricing

Omnichannel retailing is of growing importance. Yet, retailers lack knowledge about how to set prices overtime in their different channels, that is, in-store and online, which gives rise to a dual-channel pricing problem. The retailing issue is even more salient when consumers are prone to a psychol...