Developing and Validating Trust Measures for e-Commerce: An Integrative Typology

• Published in: Information systems research Vol. 13; no. 3; pp. 334 - 359
• Main Authors: McKnight, D. Harrison, Choudhury, Vivek, Kacmar, Charles
• Format: Journal Article
• Language: English
• Published: Linthicum INFORMS 01.09.2002; The Institute for Operations Research and the Management Sciences (INFORMS); Institute for Operations Research and the Management Sciences
• Subjects: Behavior; Benevolence; Construct validity; Consumer behavior; Consumers; Discriminants; disposition; disposition to trust; e-commerce; Electronic commerce; Information storage and retrieval systems; institution-based trust; Interdisciplinary aspects; Internet; Mathematical models; measure; Measurement; Modeling; nomological network; Perceptions; Personal information; Psychologists; Quality; Researchers; site quality; Studies; Trust; trusting beliefs; trusting intentions; Vendors; Web vendor; Websites

Evidence suggests that consumers often hesitate to transact with Web-based vendors because of uncertainty about vendor behavior or the perceived risk of having personal information stolen by hackers. Trust plays a central role in helping consumers overcome perceptions of risk and insecurity. Trust m...