The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance

• Published in: Journal of management Vol. 35; no. 6; pp. 1518 - 1541
• Main Author: Peloza, John
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.12.2009; Sage Publications Ltd
• Subjects: Causality; Corporate responsibility; Financial performance; Investments; corporate social responsibility; environmental responsibility; sustainability; stakeholder theory; corporate social performance

There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has provided little guidance to managers on how they should measure the financial impacts of their CSP strategies. Commonly used market measures, such a...