The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance

There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has provided little guidance to managers on how they should measure the financial impacts of their CSP strategies. Commonly used market measures, such a...

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Bibliographic Details
Published inJournal of management Vol. 35; no. 6; pp. 1518 - 1541
Main Author Peloza, John
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.12.2009
Sage Publications Ltd
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Abstract There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has provided little guidance to managers on how they should measure the financial impacts of their CSP strategies. Commonly used market measures, such as share price, or accounting measures, such as return on equity, are impacted by a host of other variables. These metrics do not provide the necessary level of detail for managers who want to establish an optimal level of CSP investment for their company. Further, academic research has tended to overlook the mediation process between CSP and financial performance. This gap limits the practical application of research and leaves the question of causality unaddressed. The author reviews the research examining the business case for CSP from both the academic and practitioner literatures, and provide recommendations for managers interested in measuring the impacts of CSP investment on financial performance.
AbstractList There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has provided little guidance to managers on how they should measure the financial impacts of their CSP strategies. Commonly used market measures, such as share price, or accounting measures, such as return on equity, are impacted by a host of other variables. These metrics do not provide the necessary level of detail for managers who want to establish an optimal level of CSP investment for their company. Further, academic research has tended to overlook the mediation process between CSP and financial performance. This gap limits the practical application of research and leaves the question of causality unaddressed. The author reviews the research examining the business case for CSP from both the academic and practitioner literatures, and provide recommendations for managers interested in measuring the impacts of CSP investment on financial performance.
Author Peloza, John
Author_xml – sequence: 1
  givenname: John
  surname: Peloza
  fullname: Peloza, John
  email: peloza@sfu.ca
  organization: School of Business Administration, Simon Fraser University, Burnaby, British Columbia, Canada
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Snippet There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has...
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SubjectTerms Causality
Corporate responsibility
Financial performance
Investments
Title The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance
URI https://journals.sagepub.com/doi/full/10.1177/0149206309335188
https://www.proquest.com/docview/1928267822
Volume 35
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