The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance
There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has provided little guidance to managers on how they should measure the financial impacts of their CSP strategies. Commonly used market measures, such a...
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Published in | Journal of management Vol. 35; no. 6; pp. 1518 - 1541 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Los Angeles, CA
SAGE Publications
01.12.2009
Sage Publications Ltd |
Subjects | |
Online Access | Get full text |
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Abstract | There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has provided little guidance to managers on how they should measure the financial impacts of their CSP strategies. Commonly used market measures, such as share price, or accounting measures, such as return on equity, are impacted by a host of other variables. These metrics do not provide the necessary level of detail for managers who want to establish an optimal level of CSP investment for their company. Further, academic research has tended to overlook the mediation process between CSP and financial performance. This gap limits the practical application of research and leaves the question of causality unaddressed. The author reviews the research examining the business case for CSP from both the academic and practitioner literatures, and provide recommendations for managers interested in measuring the impacts of CSP investment on financial performance. |
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AbstractList | There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has provided little guidance to managers on how they should measure the financial impacts of their CSP strategies. Commonly used market measures, such as share price, or accounting measures, such as return on equity, are impacted by a host of other variables. These metrics do not provide the necessary level of detail for managers who want to establish an optimal level of CSP investment for their company. Further, academic research has tended to overlook the mediation process between CSP and financial performance. This gap limits the practical application of research and leaves the question of causality unaddressed. The author reviews the research examining the business case for CSP from both the academic and practitioner literatures, and provide recommendations for managers interested in measuring the impacts of CSP investment on financial performance. |
Author | Peloza, John |
Author_xml | – sequence: 1 givenname: John surname: Peloza fullname: Peloza, John email: peloza@sfu.ca organization: School of Business Administration, Simon Fraser University, Burnaby, British Columbia, Canada |
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ContentType | Journal Article |
Copyright | 2009 Southern
Management Association 2009 Southern Management Association |
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Keywords | corporate social responsibility environmental responsibility sustainability stakeholder theory corporate social performance |
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Snippet | There is a small, but positive, relationship between corporate social performance and company financial performance. However, research in this area has... |
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SubjectTerms | Causality Corporate responsibility Financial performance Investments |
Title | The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance |
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