Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

ABSTRACT Despite their generally increasing use, the adoption of mobile shopping applications often differs across purchase contexts. In order to advance our understanding of smartphone‐based mobile shopping acceptance, this study integrates and extends existing approaches from technology acceptance...

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Bibliographic Details
Published inPsychology & marketing Vol. 34; no. 2; pp. 175 - 194
Main Authors Hubert, Marco, Blut, Markus, Brock, Christian, Backhaus, Christof, Eberhardt, Tim
Format Journal Article
LanguageEnglish
Published Hoboken Wiley Periodicals Inc 01.02.2017
Subjects
Marketing management
Mobile commerce
Shopping
Smartphones
Software
Studies
Technology Acceptance Model
Technology adoption
Online AccessGet full text
ISSN0742-6046
1520-6793
DOI10.1002/mar.20982

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