Task type's effect on attitudes towards voice assistants

• Published in: International journal of consumer studies Vol. 47; no. 5; pp. 1772 - 1790
• Main Authors: Sung, Billy, Im, Hyunjoo, Duong, Van Chien
• Format: Journal Article
• Language: English
• Published: Oxford Blackwell Publishing Ltd 01.09.2023
• Subjects: Assistants; attitude; Attitudes; Competence; consumer attitudes; Credibility; exhibitions; Perceptions; psychosocial factors; stereotyped behavior; Stereotypes; task orientation; trust; voice assistants; warmth

There is an emerging interest in examining user attitudes towards voice assistants (VAs); however, there is limited research on how user attitudes are formulated in different contexts. Drawing from the stereotype content models, the current study attempts to investigate how users perceive and evalua...