False recall and recognition of brand names increases over time

• Published in: Memory (Hove) Vol. 21; no. 2; pp. 219 - 229
• Main Author: Sherman, Susan M.
• Format: Journal Article
• Language: English
• Published: Hove Taylor & Francis Group 01.02.2013; Psychology Press
• Subjects: Attention; Biological and medical sciences; Brand names; Delay; DRM protein; False memory; Free recall; Fundamental and applied biological sciences. Psychology; Human; Humans; Learning. Memory; Manufactured Materials; Memory; Mental Recall; Psychology. Psychoanalysis. Psychiatry; Psychology. Psychophysiology; Recognition; Recognition (Psychology); Repression, Psychology; Sleep; Time Factors; Human; Brand names; Retention interval; Free recall; Memory; Cognition; False memory; Experimental study; Trademark; Recognition; Delay; Time lag

Using the Deese-Roediger-McDermott (DRM) paradigm, participants are presented with lists of associated words (e.g., bed, awake, night). Subsequently, they reliably have false memories for related but nonpresented words (e.g., SLEEP). Previous research has found that false memories can be created for...