Motivations for servitization: the impact of product complexity

• Published in: International journal of operations & production management Vol. 36; no. 5; pp. 572 - 591
• Main Authors: Raddats, Chris, Baines, Tim, Burton, Jamie, Story, Vicky Mary, Zolkiewski, Judy
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 03.05.2016
• Subjects: Business; Commonality; Competition; Competitive advantage; Complexity; Cost control; Customer services; Customers; Economics; Management science & operations; Motivation; Operations management; Operations/process management; Product differentiation; Production management; Profitability; Quality; Revenue; Revenues; Transformations; Resources; Motivation; Servitization; Capabilities; Complexity; CoPS

Purpose – The purpose of this paper is to identify the commonalities and differences in manufacturers’ motivations to servitise. Design/methodology/approach – UK study based on interviews with 40 managers in 25 companies in 12 sectors. Using the concept of product complexity, sectors were grouped us...