Motivations for servitization: the impact of product complexity - Raddats, Chris; Baines, Tim; Burton, Jamie; Story, Vicky Mary; Zolkiewski, Judy (International journal of operations & production management, 2016)
Keywords: Business; Commonality; Competition; Competitive advantage; Complexity; Cost control; Customer services; Customers; Economics; Management science & operations; Motivation; Operations management; Operations/process management; Product differentiation; Production management; Profitability; Quality; Revenue; Revenues; Transformations; Resources; Motivation; Servitization; Capabilities; Complexity; CoPS