Online Social Networks: Why We Disclose
On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of Industry players and policymakers worldwide. Despite the Impressive scope of this phenomenon, very little Is understood about what motivates users to disclose personal Information. Integrating...
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| Published in | Journal of information technology Vol. 25; no. 2; pp. 109 - 125 |
|---|---|
| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
London, England
SAGE Publications
01.06.2010
Palgrave Macmillan UK Sage Publications Ltd |
| Subjects | |
| Online Access | Get full text |
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| Abstract | On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of Industry players and policymakers worldwide. Despite the Impressive scope of this phenomenon, very little Is understood about what motivates users to disclose personal Information. Integrating focus group results Into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose Information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users’ perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers. |
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| AbstractList | On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of Industry players and policymakers worldwide. Despite the Impressive scope of this phenomenon, very little Is understood about what motivates users to disclose personal Information. Integrating focus group results Into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose Information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users’ perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers. On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of industry players and policymakers worldwide. Despite the impressive scope of this phenomenon, very little is understood about what motivates users to disclose personal information. Integrating focus group results into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users' perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers. [PUBLICATION ABSTRACT] On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of industry players and policymakers worldwide. Despite the impressive scope of this phenomenon, very little is understood about what motivates users to disclose personal information. Integrating focus group results into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users' perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers. Adapted from the source document. |
| Author | Spiekermann, Sarah Koroleva, Ksenia Hildebrand, Thomas Krasnova, Hanna |
| Author_xml | – sequence: 1 givenname: Hanna surname: Krasnova fullname: Krasnova, Hanna – sequence: 2 givenname: Sarah surname: Spiekermann fullname: Spiekermann, Sarah – sequence: 3 givenname: Ksenia surname: Koroleva fullname: Koroleva, Ksenia – sequence: 4 givenname: Thomas surname: Hildebrand fullname: Hildebrand, Thomas |
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| Snippet | On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of Industry players and policymakers worldwide.... On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of industry players and policymakers worldwide.... |
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| SubjectTerms | Business and Management Business Information Systems Calculus Content analysis Cost control Disclosure Electronic commerce Focus groups Information Systems and Communication Service Innovation/Technology Management Management Mathematical models Perceptions Personal information Privacy Qualitative research Research Article Social exchange theory Social networks Studies Trust User behavior |
| Title | Online Social Networks: Why We Disclose |
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