An Empirical Study on Factors Affecting Continuance Intention of Using Yu’e Bao

• Published in: Tehnički vjesnik Vol. 25; no. 5; pp. 1414 - 1420
• Main Authors: Liu, Qihua, Zhang, Fuguo, Mao, Mingsong, Xue, Bingyu, Lin, Zhifang
• Format: Journal Article Paper
• Language: English
• Published: Slavonski Baod Josipa Jurja Strossmayer University of Osijek 01.10.2018; Strojarski fakultet u Slavonskom Brodu; Fakultet elektrotehnike, računarstva i informacijskih tehnologija Osijek; Građevinski i arhitektonski fakultet Osijek; Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
• Subjects: capital liquidity; continuance usage intention; dual-process model; expected earnings; Financing; Information systems; Internet; Internet investment products; Investment; perceived risk; Profits; Risk perception; User friendly products

The success of Internet investment products such as Yu’e Bao directly relies on users' continuous participation. However, few researches have examined Internet investment products from the context of post-adoption. The purpose of this paper is to study continuance usage intention toward Yu’e Ba...