'Green' practices and value co-creation: does guest culture make a difference?
In an increasingly competitive environment, many hotels have implemented sustainable practices and have actively involved the guests in the generation of unique experiences through the value co-creation process. In this sense, this paper aims at analysing the impact of 'green' practices an...
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Published in | Economic research - Ekonomska istraživanja Vol. 36; no. 2 |
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Main Authors | , , , |
Format | Journal Article Paper |
Language | English |
Published |
Pula
Routledge
2023
Taylor & Francis Ltd Taylor and Francis Group i Sveučilište Jurja Dobrile u Puli, Fakultet ekonomije i turizma Dr. Mijo Mirković |
Subjects | |
Online Access | Get full text |
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