'Green' practices and value co-creation: does guest culture make a difference?
In an increasingly competitive environment, many hotels have implemented sustainable practices and have actively involved the guests in the generation of unique experiences through the value co-creation process. In this sense, this paper aims at analysing the impact of 'green' practices an...
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| Published in | Economic research - Ekonomska istraživanja Vol. 36; no. 2 |
|---|---|
| Main Authors | , , , |
| Format | Journal Article Paper |
| Language | English |
| Published |
Pula
Routledge
2023
Taylor & Francis Ltd Taylor and Francis Group i Sveučilište Jurja Dobrile u Puli, Fakultet ekonomije i turizma Dr. Mijo Mirković |
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| Abstract | In an increasingly competitive environment, many hotels have implemented sustainable practices and have actively involved the guests in the generation of unique experiences through the value co-creation process. In this sense, this paper aims at analysing the impact of 'green' practices and value co-creation on hotel image, guest trust, satisfaction, and loyalty, and to assess the moderating role of culture, conceived as related to guest nationality. To test the model, a quantitative method based on a sample of 611 guests from Spain and Colombia was used. Our results indicated that there are significant differences based on the guests´ nationality regarding the effects of value co-creation and image on trust, image on satisfaction, and satisfaction on loyalty. These findings will allow hotel management to have a better understanding of tourists when designing their corporate strategies. |
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| AbstractList | In an increasingly competitive environment, many hotels have implemented sustainable practices and have actively involved the guests in the generation of unique experiences through the value co-creation process. In this sense, this paper aims at analysing the impact of ‘green’ practices and value co-creation on hotel image, guest trust, satisfaction, and loyalty, and to assess the moderating role of culture, conceived as related to guest nationality. To test the model, a quantitative method based on a sample of 611 guests from Spain and Colombia was used. Our results indicated that there are significant differences based on the guests´ nationality regarding the effects of value co-creation and image on trust, image on satisfaction, and satisfaction on loyalty. These findings will allow hotel management to have a better understanding of tourists when designing their corporate strategies. In an increasingly competitive environment, many hotels have implemented sustainable practices and have actively involved the guests in the generation of unique experiences through the value co-creation process. In this sense, this paper aims at analysing the impact of ‘green’ practices and value co-creation on hotel image, guest trust, satisfaction, and loyalty, and to assess the moderating role of culture, conceived as related to guest nationality. To test the model, a quantitative method based on a sample of 611 guests from Spain and Colombia was used. Our results indicated that there are significant differences based on the guests nationality regarding the effects of value co-creation and image on trust, image on satisfaction, and satisfaction on loyalty. These findings will allow hotel management to have a better understanding of tourists when designing their corporate strategies. |
| Author | Moise, Mihaela Simona Marín-García, Antonio Ruiz-Molina, María Eugenia Gil-Saura, Irene |
| Author_xml | – sequence: 1 givenname: María Eugenia surname: Ruiz-Molina fullname: Ruiz-Molina, María Eugenia organization: POLIBIENESTAR, University of Valencia – sequence: 2 givenname: Irene surname: Gil-Saura fullname: Gil-Saura, Irene organization: POLIBIENESTAR, University of Valencia – sequence: 3 givenname: Mihaela Simona surname: Moise fullname: Moise, Mihaela Simona organization: POLIBIENESTAR, University of Valencia – sequence: 4 givenname: Antonio surname: Marín-García fullname: Marín-García, Antonio organization: Department Marketing and Market Research, University of Valencia |
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| Snippet | In an increasingly competitive environment, many hotels have implemented sustainable practices and have actively involved the guests in the generation of... In an increasingly competitive environment, many hotels have implemented sustainable practices and have actively involved the guests in the generation of... |
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| SubjectTerms | 'Green' practices Citizenship Corporate strategies Creation process Culture Economic theory Hotels Hotels & motels Loyalty Quantitative analysis satisfaction Sustainable practices Tourism trust value co-creation |
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| Title | 'Green' practices and value co-creation: does guest culture make a difference? |
| URI | https://www.tandfonline.com/doi/abs/10.1080/1331677X.2022.2106274 https://www.proquest.com/docview/2922707655/abstract/ https://hrcak.srce.hr/306622 |
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