Scientists as Influencers: The Role of Source Identity, Self-Disclosure, and Anti-Intellectualism in Science Communication on Social Media

• Published in: Social media + society Vol. 9; no. 2
• Main Authors: Zhang, Annie Li, Lu, Hang
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.06.2023; Sage Publications Ltd; SAGE Publishing
• Subjects: Authenticity; Between-subjects design; Communication; Identity; Information sources; Intellectualism; Mass media effects; Scientists; Self disclosure; Social media; Social networks; anti-intellectualism; self-disclosure; science communication; social media; parasocial interactions; authenticity

As social media become increasingly important for science communication, scientists are grappling with their new role on these platforms. While some have called for the increased presence and training of scientists on social media, others prefer to leverage the influence of social media influencers...