Artificial Intelligence (AI)-Based Technology Adoption in the Construction Industry: A Cross National Perspective Using the Technology Acceptance Model

The research has chosen the workers in construction-related companies in South Korea and the United Kingdom (UK) as research subjects in order to analyse factors that influence their usage intention of Artificial Intelligence (AI) based technologies. The perceived usefulness had a positive impact (+...

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Published inBuildings (Basel) Vol. 13; no. 10; p. 2518
Main Authors Heo, Seokjae, Choi, Wonjun, Kim, Cheekyung, Whang, Seoung Wook
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 01.10.2023
Subjects
Artificial intelligence
Automation
Building
Collaboration
Computational linguistics
Construction industry
Construction workers
cross culture
Cultural factors
Language processing
Natural language interfaces
structural equation model
Structural equation modeling
technology acceptance model
Technology adoption
Technology utilization
United Kingdom
South Korea
Germany
United Kingdom > UK
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Abstract The research has chosen the workers in construction-related companies in South Korea and the United Kingdom (UK) as research subjects in order to analyse factors that influence their usage intention of Artificial Intelligence (AI) based technologies. The perceived usefulness had a positive impact (+) on technological satisfaction and usage intention in terms of the commonalities shown by the construction industry workers in both countries, South Korea and the UK, in adopting AI-based technologies. Moreover, the most remarkable differences were personal competence and social influence when choosing AI-based technologies. It was analysed that in the case of South Korea, personal competence had a positive impact (+) on perceived ease of use, whereas the UK had a positive impact (+) on perceived usefulness and perceived ease of use. This study holds particular significance in the domain of cross-cultural research within the construction industry. It conducts an analysis of the factors influencing the adoption of AI-driven technologies or products, with a specific focus on the cultural differences between two nations: South Korea and the UK, which represent Eastern and Western cultural paradigms, respectively.
AbstractList The research has chosen the workers in construction-related companies in South Korea and the United Kingdom (UK) as research subjects in order to analyse factors that influence their usage intention of Artificial Intelligence (AI) based technologies. The perceived usefulness had a positive impact (+) on technological satisfaction and usage intention in terms of the commonalities shown by the construction industry workers in both countries, South Korea and the UK, in adopting AI-based technologies. Moreover, the most remarkable differences were personal competence and social influence when choosing AI-based technologies. It was analysed that in the case of South Korea, personal competence had a positive impact (+) on perceived ease of use, whereas the UK had a positive impact (+) on perceived usefulness and perceived ease of use. This study holds particular significance in the domain of cross-cultural research within the construction industry. It conducts an analysis of the factors influencing the adoption of AI-driven technologies or products, with a specific focus on the cultural differences between two nations: South Korea and the UK, which represent Eastern and Western cultural paradigms, respectively.
Audience Academic
Author Choi, Wonjun
Heo, Seokjae
Whang, Seoung Wook
Kim, Cheekyung
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Snippet The research has chosen the workers in construction-related companies in South Korea and the United Kingdom (UK) as research subjects in order to analyse...
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SubjectTerms Artificial intelligence
Automation
Building
Collaboration
Computational linguistics
Construction industry
Construction workers
cross culture
Cultural factors
Language processing
Natural language interfaces
structural equation model
Structural equation modeling
technology acceptance model
Technology adoption
Technology utilization
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  providerName: ProQuest
Title Artificial Intelligence (AI)-Based Technology Adoption in the Construction Industry: A Cross National Perspective Using the Technology Acceptance Model
URI https://www.proquest.com/docview/2882373021
https://doaj.org/article/49832f83832c463d884ba8f939caad71
Volume 13
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