Sustainable Markets Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion

• Published in: Journal of macromarketing Vol. 35; no. 1; pp. 53 - 69
• Main Authors: Ozdamar Ertekin, Zeynep, Atik, Deniz
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.03.2015; SAGE PUBLICATIONS, INC
• Subjects: Consumption function; Fashion; Fast fashion; Marketing; Obsolescence; Studies; Sustainability; fast fashion; barriers; slow fashion; motivating factors; macromarketing; sustainability

Examining the critiques of the current fashion system and alternative approaches to fast fashion reveal a growing awareness of the negative implications of mindless fashion production and consumption. The purpose of this study is to understand how the fashion system driven by speed, change, product...