Bid keyword suggestion in sponsored search based on competitiveness and relevance - Zhang, Ying; Zhang, Weinan; Gao, Bin; Yuan, Xiaojie; Liu, Tie-Yan (Information processing & management, 2014)
Keywords: Advertising; Advertising revenue; Bid keyword suggestion; Bid optimization; Data processing; Exact sciences and technology; Information and communication sciences; Information processing and retrieval; Information retrieval systems. Information and document management system; Information retrieval. Man machine relationship; Information science. Documentation; Integer programming; Keywords; Online advertising; Optimization; Queries; Research process. Evaluation; Revenues; Sciences and techniques of general use; Search engines; Searching; Shot; Simulation; Sponsored search; Studies; Bid keyword suggestion; Bid optimization; Sponsored search; Relevance; Keyword; Competitiveness; Optimization