Back-office service work: bureaucracy challenged?

Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organiz...

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Published inWork, employment and society Vol. 18; no. 1; pp. 97 - 114
Main Author Korczynski, Marek
Format Journal Article
LanguageEnglish
Published London SAGE Publications 01.03.2004
Sage Publications Ltd
Subjects
Online AccessGet full text
ISSN0950-0170
1469-8722
DOI10.1177/0950017004040764

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Abstract Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-office service work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work — staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work.
AbstractList Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-office service work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work — staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work.
Much of the current literature on service work has focused on front-line, customerfacing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-officeservice work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a ‘ customeroriented bureaucracy’ or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work – staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles.The conclusion argues that these results are likely to be typical for much of back-office service work.
Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-office service work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work - staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work. [PUBLICATION ABSTRACT]
Much of the current literature on service work has focused on front-line, customer-facing jobs. Research & theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-officeservice work, i.e. service jobs involving work with & for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work -- staff in the back office to a call centre in an insurance firm, & staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer & lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work. 2 Tables, 26 References. [Reprinted by permission of Sage Publications Ltd., copyright 2004.]
Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-office service work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work - staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work. Reprinted by permission of Sage Publications Ltd
Author Korczynski, Marek
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10.1007/978-1-349-17477-5
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sales
customer
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SubjectTerms Back offices
Bureaucracy
Bureaucratization
Business management
Call centers
Case studies
Client Relations
Consumers
Control
Corporate bureaucracy
Customer relations
Customer service
Customers
Employment
Industrial relations
Insurance
Labor
Labour
Labour relations
Meetings
Office management
Office work
Organizational analysis
Professional relationships
Rationalization
Sales
Sales personnel
Service Industries
Service introduction
Studies
Tasks
Total quality management
Work
Work Organization
Workplace control
Title Back-office service work: bureaucracy challenged?
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