Back-office service work: bureaucracy challenged?
Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organiz...
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Published in | Work, employment and society Vol. 18; no. 1; pp. 97 - 114 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
London
SAGE Publications
01.03.2004
Sage Publications Ltd |
Subjects | |
Online Access | Get full text |
ISSN | 0950-0170 1469-8722 |
DOI | 10.1177/0950017004040764 |
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Abstract | Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-office service work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work — staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work. |
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AbstractList | Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-office service work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work — staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work. Much of the current literature on service work has focused on front-line, customerfacing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-officeservice work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a ‘ customeroriented bureaucracy’ or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work – staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles.The conclusion argues that these results are likely to be typical for much of back-office service work. Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-office service work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work - staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work. [PUBLICATION ABSTRACT] Much of the current literature on service work has focused on front-line, customer-facing jobs. Research & theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-officeservice work, i.e. service jobs involving work with & for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work -- staff in the back office to a call centre in an insurance firm, & staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer & lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work. 2 Tables, 26 References. [Reprinted by permission of Sage Publications Ltd., copyright 2004.] Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this work is organized is to a significant degree underpinned by rationalization, there is also an important customer-oriented strand in the organization of front-line work. This begs the question of how work is organized in back-office service work, i.e. service jobs involving work with and for the front-line staff but in which there is no direct interface with customers. Are these jobs also organized as a 'customer-oriented bureaucracy' or are they subject to more straightforward bureaucratization? This article reports on case studies of two types of back-office work - staff in the back office to a call centre in an insurance firm, and staff in the back office to a mobile sales force in two financial service firms. The organization of work is examined systematically across the dimensions of work tasks, form of control, affect in relation to the customer and lateral relations with the front-line staff. It is concluded that to a significant degree back-office work in the three firms is organized according to bureaucratic principles. The conclusion argues that these results are likely to be typical for much of back-office service work. Reprinted by permission of Sage Publications Ltd |
Author | Korczynski, Marek |
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Snippet | Much of the current literature on service work has focused on front-line, customer-facing jobs. Research and theory suggest that while the way in which this... Much of the current literature on service work has focused on front-line, customerfacing jobs. Research and theory suggest that while the way in which this... Much of the current literature on service work has focused on front-line, customer-facing jobs. Research & theory suggest that while the way in which this work... |
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SubjectTerms | Back offices Bureaucracy Bureaucratization Business management Call centers Case studies Client Relations Consumers Control Corporate bureaucracy Customer relations Customer service Customers Employment Industrial relations Insurance Labor Labour Labour relations Meetings Office management Office work Organizational analysis Professional relationships Rationalization Sales Sales personnel Service Industries Service introduction Studies Tasks Total quality management Work Work Organization Workplace control |
Title | Back-office service work: bureaucracy challenged? |
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