Investigating the impact of user perception and gamification elements on repurchase decisions in game live broadcasting

• Published in: Frontiers in psychology Vol. 16; p. 1492832
• Main Authors: Zhang, Guihua, Cao, Junwei, Huang, Mengli, Meng, Shang
• Format: Journal Article
• Language: English
• Published: Switzerland Frontiers Media S.A 2025
• Subjects: A-P-B; affordance; game live viewers; live business; Psychology; repurchase; A-P-B; repurchase; affordance; live business; game live viewers

As a branch of online live broadcasting, the development of game live broadcasting is also getting faster and faster. Based on the theory of affordance-psychological outcome-behavioral (A-P-B), this paper introduces three gamification elements of user activity visibility, user level visibility and p...