Which Master of Business Administration (MBA)? Factors influencing prospective students' choice of MBA programme - an empirical study

• Published in: Journal of higher education policy and management Vol. 33; no. 5; pp. 473 - 483
• Main Author: Blackburn, Greg
• Format: Journal Article
• Language: English
• Published: Taylor & Francis 01.10.2011; Routledge
• Subjects: Australia; Business Administration Education; business education; Career Planning; College Choice; Course Descriptions; Decision Making; Educational Facilities; Educational Quality; Enrolment influences; Foreign Countries; Graduate Students; Grounded Theory; Higher education; Influences; International students; Management education; Masters programs; MBA; Qualitative Research; Reputation; school choice; Selection; Structured Interviews; Student Attitudes; student behaviour; Subject selection (Students); University choice; University of Queensland; University students; Australia; Queensland

Factors which influence students' selection of a Master of Business Administration programme are identified and the variation in their relative importance across the student population investigated. This research also identifies the features of a university which attracts students, as well as e...