Context effects on choice under cognitive load

• Published in: Psychonomic bulletin & review Vol. 29; no. 5; pp. 1986 - 1996
• Main Authors: Wedell, Douglas H., Hayes, William M., Verma, Mansi
• Format: Journal Article
• Language: English
• Published: New York Springer US 01.10.2022; Springer Nature B.V
• Subjects: Behavioral Science and Psychology; Bias; Brief Report; Cognitive load; Cognitive Psychology; Psychology; Cognitive load; Context effects; Choice behavior; System 1 and 2
• ISSN: 1069-9384; 1531-5320; 1531-5320
• DOI: 10.3758/s13423-022-02113-0

The context-dependent nature of choice is well illustrated by decoy effects, in which adding an alternative to a choice set can change the preference relations among the other alternatives. The current within-subjects study tested whether manipulating cognitive load affects the magnitude of attracti...