Estimating competitiveness of Greek food and beverage industry: a comparison between Greek flour milling industry and Greek food and beverage industry

• Published in: EuroMed journal of business Vol. 17; no. 4; pp. 477 - 487
• Main Authors: Konstantinidis, Christos, Aggelopoulos, Stamatis, Tsiouni, Maria, Rizopoulou, Evanthia
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Group Publishing Limited 22.11.2022
• Subjects: Competition; Competitive advantage; Industrial research; Manufacturing; Greece; Turkey
• DOI: 10.1108/EMJB-02-2021-0016
• ISSN: 1450-2194

Purpose>The objective of this study is to estimate the competitiveness for both the Greek food and beverage industry as a whole and the flour and milling industry, justifying the certain economic factors and the way which these factors affect on it.Design/methodology/approach>The Greek food and beverage firms which published their balance sheets for the studying period were studied. According to the existing literature two equations were created and estimated as a simultaneous equations system.Findings>Summarizing the results both for the whole food and beverage industry and the flour milling industry are observed significant similarities on how certain economics factors such as profitability, market share, sustainable growth, age and operating costs affect on competitiveness as measured in this work. This may happen due to the high degree of concentration but also in the special characteristics which present both the Greek food and beverage industry and the flour milling sector.Research limitations/implications>The fact that this work referred only in Greek firms can be a limitation of this research, in spite of that it can provide useful and safe conclusions for the Greek food manufacturing industry.Practical implications>The provision of proposals for increasing firm competitiveness to managers as well as to policymakers.Social implications>The importance of food and beverage industry for the Greek economy as well as that the flour milling industry holds an important position in the Greek food and beverage industry makes the study of the competitiveness for both of them to be important from both an academic and research perspective.Originality/value>The Greek food and beverage industry is the strength of Greek manufacturing and at the same time an important lever for the development of the entire Greek economy. The high quality products it produces and the organized promotion of its products in international markets are elements that give it an advantage and stimulate its competitiveness. The flour milling industry is one of the sectors in which there is intense competition and whose presence in terms of sales, turnover, employment and gross value is particularly important, so a simultaneous study of these cases is very important.