The effect of political neuromarketing 2.0 on election outcomes: The case of Trump's presidential campaign 2016

• Published in: Review of economics & political science : REPS Vol. 6; no. 3; pp. 235 - 251
• Main Author: Hegazy, Islam Mohamed
• Format: Journal Article
• Language: English
• Published: Bingley Emerald 13.07.2021; Emerald Group Publishing Limited; Emerald Publishing
• Subjects: Big Data; Case studies; Consumers; Data analysis; Literature reviews; Market strategy; Marketing; Marriage; Online microtargeting; Political advertising; Political campaign; Political campaigns; Political marketing; Political neuromarketing 2.0; Politicians; Politics; Presidential elections; Social media; Social networks; Trump; USA; Web 2.0; United States > US

Purpose The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump's presidential campaign 2016 and its ability to hijac...