The effect of political neuromarketing 2.0 on election outcomes: The case of Trump's presidential campaign 2016 - Hegazy, Islam Mohamed (Review of economics & political science : REPS, 2021)
Keywords: Big Data; Case studies; Consumers; Data analysis; Literature reviews; Market strategy; Marketing; Marriage; Online microtargeting; Political advertising; Political campaign; Political campaigns; Political marketing; Political neuromarketing 2.0; Politicians; Politics; Presidential elections; Social media; Social networks; Trump; USA; Web 2.0; United States--US