Factors influencing the usage of 3G mobile services in Taiwan

• Published in: Online information review Vol. 31; no. 6; pp. 759 - 774
• Main Authors: Liao, Chun-Hsiung, Tsou, Chun-Wang, Huang, Ming-Feng
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 27.11.2007; Emerald
• Subjects: Attitudes; Beliefs; Business Administration; Code Division Multiple Access; Communications; Consumers; Exact sciences and technology; Individual Differences; Information and communication sciences; Information science. Documentation; Intention; Job Performance; Job Satisfaction; Library and information science. General aspects; Mobile communication systems; Mobile communications networks; Multimedia; Perception; Perceptions; Predictive Validity; Sciences and techniques of general use; Social Status; Statistical Data; Studies; Taiwan; Technology Acceptance Model; Use and user studies. Information needs; User behavior; User studies; Variables; Wireless networks; Taiwan; Perception; Mobile communication systems; User studies; Taiwan; Mobile radiocommunication; Technology acceptance model; User study; Use study

Purpose - The purpose of this study is to analyse factors influencing subscribers' usage of 3G mobile services in Taiwan.Design methodology approach - The research model, based on a technology acceptance model (TAM) and added perceived enjoyment, was tested by means of a two-stage structure equ...