Mobile Information Recommendation Using Multi-Criteria Decision Making with Bayesian Network

• Published in: International journal of information technology & decision making Vol. 14; no. 2; pp. 317 - 338
• Main Authors: Park, Han-Saem, Park, Moon-Hee, Cho, Sung-Bae
• Format: Journal Article
• Language: English
• Published: Singapore World Scientific Publishing Company 01.03.2015; World Scientific Publishing Co. Pte., Ltd
• Subjects: Analytic hierarchy process; Bayesian analysis; Decision analysis; Decision making; Estimates; Internet; Multiple criterion; Neural networks; Preferences; Recommendations; Recommender systems; Restaurants; analytical hierarchy process; Information recommendation; Bayesian network; mobile environment; multi-criteria decision making
• ISSN: 0219-6220; 1793-6845
• DOI: 10.1142/S0219622015500017

The advancement of network technology and the popularization of the Internet lead to increased interest in information recommendation. This paper proposes a group recommendation system that takes the preferences of group users in mobile environment and applies the system to recommendation of restaurants. The proposed system recommends the restaurants by considering various preferences of multiple users. To cope with the uncertainty in mobile environment, we exploit Bayesian network, which provides reliable performance and models individual user's preference. Also, Analytical Hierarchy Process of multi-criteria decision-making method is used to estimate the group users' preference from individual users' preferences. Experiments in 10 different situations provide a comparison of the proposed method with random recommendation, simple rule-based recommendation and neural network recommendation, and confirm that the proposed method is useful with the subjective test.