Scalable influence maximization for independent cascade model in large-scale social networks - Wang, Chi; Chen, Wei; Wang, Yajun (Data mining and knowledge discovery, 2012)
Keywords: Algorithms; Approximation; Artificial Intelligence; Cascades; Chemistry and Earth Sciences; Computer Science; Data Mining and Knowledge Discovery; Graphs; Greedy algorithms; Heuristic; Heuristic methods; Information Storage and Retrieval; Mathematical models; Maximization; Physics; Seeds; Social networks; Spreads; Statistics for Engineering; Viral marketing; Word of mouth advertising; Influence maximization; Social networks; Viral marketing; Independent cascade model